Relaunch
Featured Relaunch Content
Truly Indian’s Clean Label Push Meets Tariff Pressure
Truly Indian is working to find its footing as a provider of better-for-you Indian meals and appetizers. But the emerging business has found itself in the middle of an unexpected battle: the impact of tariffs.
This Saves Lives Goes ‘All In’ On New Brand With A Fresh $4M
Kristen Bell’s snack brand, f.k.a. This Saves Lives, is now All In Foods. The company emerged with its new moniker this month alongside announcing a fresh, $4 million cash infusion.
Behind Big Picture Foods’ Big Move Across Aisles
Big Picture Foods has always had a vision that goes beyond its flagship line of fermented, organic and regeneratively-grown olives, peppers and capers. Now, three years after the company’s launch, that picture is starting to come into view.
Additional Content
Daily Harvest Relaunches DTC Business, Unveiling New SKUs and Eliminating Subscription Requirement
Roughly seven months after its acquisition by Chobani, Daily Harvest is relaunching its direct-to-consumer business with a new collection of smoothies, elixirs and oat bowls, and eliminating its subscription requirement.
Is Clean Label, ‘All Consumer’ Focus Key To Making Alt-Meat Mainstream?
The plant-based meat category has undergone numerous waves, but those still in the market believe they finally narrowed in the product types, positioning and formulations to make it among mainstream consumers.
Tazzy Pivots From Candy To Cookies With Eyes On Bakery Set
Tazzy Candy has pivoted from its inaugural product type to a new 3-SKU line of Cookie Bites along with the yet-to-be launched second endeavor, with both debuting at the Summer Fancy Food Show this week.
Dr. Bronner’s Exits Chocolate Business, Sets Up New Parent Co.
Dr. Bronner’s has transferred ownership of its 10-SKU chocolate bar line to Magic Chocolate Inc., a new entity formed by the brand’s long-term partners to help scale the line independent of Dr. Bronner’s business.
Preme Relaunches With New Gut Hydration Platform
Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.
Feeling Sinful, The Collaborative Rebrands & Relaunches as Bon Dévil
The Coconut Collaborative is embracing its dark side. The European yogurt and dessert brand this month announced a relaunch as Bon Devil in the U.S.
Two Moms Gives Birth to Soul Sprout
As competition ratchets up for many of the the niche brands founded in the early wave of natural products, the choice today is either innovate or become irrelevant. Such is the case with snack brand Two Moms in the Raw, which after 10 years is relaunching as Soul Sprout. It’s not just a new name, however: the brand also has new leadership team, new formulation and new goal of appealing to a more mainstream consumer.