Regulatory

The Sugar Association wants the FDA to issue stricter labeling guidance on alternative sweeteners in order “to stop misleading claims about added sugars content.” But industry stakeholders argue that product labels are transparent enough, and consumers aren’t confused or concerned.

In light of recent supply chain issues during the COVID-19 pandemic, the FDA has adjusted its New Era of Smarter Food Safety initiative, including added priorities for worker safety and predicting potential food system disruptions, and a greater emphasis on safe food delivery to consumers.

The FDA on Friday released temporary guidance to allow food manufacturers to change ingredients without updating product labels, a move aimed at preventing supply chain disruptions during the COVID-19 pandemic. In response, company and industry leaders are speaking up to promote consumer safety.

As many states begin to reopen businesses, IRI reflected on the 2008 recession to help brands prepare for the months ahead, while the FDA and USDA announced plans for supply chain management collaboration. Here’s the latest COVID-19 news from around the industry this week.

As many foodservice operations cease or dramatically reduce their footprint, food products originally produced and packaged for restaurants, hotels, schools and other establishments are being rerouted to retailers and wholesalers. The FDA and USDA are aiming to expedite the labeling process for these products with new guidance published this week.

The USDA last week expanded its guidelines for products that can use the label claim “healthy.” The update could be a boon for meat snack brands looking to boost their products’ health claims — but while those brands welcome it, they don’t see the designation as a game-changer.

In the past few days, the FDA has released new information to answer coronavirus (COVID-19) concerns within the food industry, via official statements, a new FAQ page, and a stakeholder call addressing manufacturing, the food supply and worker safety.

While the number of confirmed cases of COVID-19 continues to rise worldwide, the food and beverage industry has been forced to swiftly adjust to the crisis. Just as consumers have changed their shopping habits by racing to grocery stores to stock up before indefinite periods of self-quarantine, many brands and entrepreneurs have fast begun tailoring their messaging to comment on the virus. Others are seizing the moment to promote products with immunity boosting properties, through social media posts, press releases and eblasts.

In a report submitted yesterday to Congress, FDA commissioner Stephen Hahn noted the agency still lacks enough evidence to say CBD ‘can’t hurt.’ While the FDA is “actively considering potential pathways for certain CBD products to be marketed as dietary supplements,” the agency is still seeking more scientific evidence — especially to support CBD’s safety in food.

Fifteen years after submitting a proposed rule to the Federal Register to establish principles for food standards of identity updates, the FDA is extending its comment period, noting advances in manufacturing, food technology, market trends and nutrition science since 2005. Comments will be accepted until April 21, 2020.