Product Launch
Featured Product Launch Content
Nutrient-Dense Micro Meals, Small Indulgent Bites Fuel New Innovation
As consumers continue to demand nutrient-dense offerings and Americans increasingly take up use of GLP-1 drugs, broad-scale innovation tides across meals and snacks seem to be heading in a singular direction.
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
NotCo Evolves CPG ‘Pain’ Into AI R&D Engine
NotCo’s “rollercoaster of evolution” has landed it at a point where its initial mission – to be the industry’s “AI-powered R&D engine” – is beginning to take shape.
Additional Content
SIMPLi’s ‘Biggest’ Launch Signals Regen Ag’s Nutrient Density Claim Could Be Winning
SIMPLi rolled out its largest new product launch to-date, spanning 10 products across three categories and bringing the supply chain-oriented company’s mission to 13 countries total.
New Products: Collabs from A-Sha and Ghost, Plus Fly By Jing’s Hot Pot Bomb
In this week’s new products roundup, A-Sha seeks to transport consumers to Bikini Bottom with SpongeBob SquarePants-inspired ramen noodle cups, Fly By Jing introduces its “Hot Pot Bomb,” and Ghost bulks up classic childhood cereals with 17 grams of protein.
BetterBrand’s Former Shipping Company Launches ‘The Fit Bagel’
Easy Lunches & More, a specialized food delivery service that claims to be the “last retailer of Better Bagel,” is now shipping its own version of the product, called The Fit Bagel, after it was “ghosted” by the company, according to its Instagram page.
Why Whoa Dough Is Dropping Bars For Bites
Whoa Dough has discontinued its first product line as it leans into a fresh new format bringing it deeper into snacking while hurdling the protein-saturated and overly-competitive bar category.
Dan-O’s Seasoning Expands into Dip Mixes
After a decade on the market, seasoning company Dan-O’s is making its first foray into the dip category with a 4-SKU lineup of dry mix seasonings.
Lundberg Farms Brings Regenerative Rice to Dessert-Inspired Snacking
Regenerative rice brand Lundberg Farms has expanded into crunchy snackable sweets with new dessert-inspired line Sweet Cakes.
Lucky Broadens Energy Platform With Gummies
Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
Inspired by the needs of her grandmother, Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.
New Products: Frank’s Red Hot Celebrates National Hot Sauce Day; Kodiak Does Overnight Oats
In this week’s notable new products roundup, Kodiak expands its high-protein breakfast portfolio, Blue Bell Creameries taps into the protein craze with new ice cream pints, and Real Good Foods introduces high-protein flour tortillas.
Blue Bell Ice Cream Teases High-Protein Pints
Blue Bell Ice Cream is tapping into the high-protein craze with the upcoming release of PRO pints, the brand announced on Instagram today.