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‘Insane Product-Market Fit’: BelliWelli Bids Goodbye To Bars To Focus on Fiber Powders
Digestive wellness brand BelliWelli bid a “bittersweet goodbye” to its soft-baked nutrition bars to focus on fiber powders, which are expanding nationwide at Walmart this week. The startup’s modern take on Metamucil – featuring added probiotics, electrolytes and collagen – wildly exceeded expectations following last year’s launch, said co-founder Kate Wilson.
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Regular Girl earns Non-GMO Project Verification
Regular Girl, a blend of patented premium prebiotic fiber and specialized probiotics, has announced that it has been Non-GMO Project Verified.
Amazing Grass Launches Amazon Dash Button
Amazing Grass, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, today announced the new Amazon Dash Button for Amazing Grass, which is exclusively available for Amazon Prime members.
Kura Nutrition Names CEO
Kelli Rooney has been announced as chief executive officer of Kura Nutrition.
Amazing Grass Debuts New Brand Look for Entire Portfolio at Expo East
Amazing Grass™, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, will showcase a fresh new brand look unifying its entire portfolio, including its flagship Green Superfood™, Ultra-Premium Raw Reserve, Protein Superfood™, Organic Wheat Grass, Kidz Superfood and Organic Superfood Bars at Natural Products Expo East in Baltimore, Md.
TRUProteins Develops Nurish All-Natural Nutrition Powder
TRUProteins, the nutritional products company known for its NutraWhey and NutraPlant product lines, announced the launch of an all-natural nutrition powder named Nurish.
E-hydrate Announces the Launch of Protein On-the-Go ACTIVE in Target Stores Nationwide
E-hydrate announced the release of its new protein with joint health made available at Target stores nationwide starting the first week of April. Target is adding three new SKUs nationwide in its effort to expand E-hydrate’s footprint of ready to mix Protein On-the-Go products.
Healthy Skoop Highlights New Packaging, Products & Charitable Partnership
At the Expo West, Healthy Skoop plans to showcase new branding and packaging, introduce new products and educate buyers and industry influencers about the company’s long-term commitment to giving back through Project Produce.
Bob’s Red Mill Introduces Vegan, Gluten & Soy-free Probiotic Protein Powders
In an effort to make it easy for consumers to add a wholesome nutritional boost to snacks and meal replacements, Bob’s Red Mill, the leading provider of whole grain and gluten free foods for more than 40 years, has launched a new line of plant-based Nutritional Booster Protein Powders.