Healthy Skoop Highlights New Packaging, Products & Charitable Partnership

BOULDER, COLO. – March 2, 2016 – Healthy Skoop, maker of a line of powdered, whole-food sourced nutrition, today announced its debut at the Natural Products Expo West in Anaheim, Calif., as part of the Hot Products exhibition from March 10-12, 2016. Founded by a natural products industry veteran and start-up entrepreneur (Izze and Mix 1), Greg Stroh, and naturopath, functional medicine expert and wellness visionary, Dr. James Rouse, Healthy Skoop is on a mission to provide simple and natural nutrition solutions that are plant-based and convenient because everyone deserves super nutrition. It’s all about bringing Powder to the People!

Screen Shot 2015-08-28 at 11.47.33 AMAt the show, Healthy Skoop plans to showcase new branding and packaging, introduce new products and educate buyers and industry influencers about the company’s long-term commitment to giving back through Project Produce, a national partnership with the Chef Ann Foundation that helps increase student access to fresh fruits and vegetables and nutrition education through school grants.

“We founded Healthy Skoop on the belief that simple steps can help all of us make good on our intentions of improved wellness,” shared Rouse. “We take great joy in providing super nutrition and lifestyle solutions that allow our customers to power through their daily decathlon, vanquishing challenges they may face along the way to become their best selves. Our new packaging and products were designed and formulated to empower our customers to be resilient and reach their full potential, and we’re proud give back 3 percent of our sales so that children can also gain access to more fruits and veggies.”

Healthy Skoop has a new look

According to Natural Marketing Institute (NMI) Health and Wellness Trend study, demand for protein has increased nearly 40 percent in the last decade, with nearly three-quarters of consumers indicating they used high-protein foods or beverages within the last year. One-quarter of those individuals also agreed they had increased their usage of high-protein foods, and 37 percent used plant protein in the past three months. Furthermore, the study found half of consumers agreed plants are a better source of protein than dairy.

Leveraging these key insights, as well as retail and consumer demands for packaging that is ingredient-focused, simple, convenient and sustainable, Healthy Skoop is proud to showcase new branding and packaging for its products that’s fresh, clean, recyclable and clearly communicates with consumers that they are getting a delicious Skoop of nutrition through whole food ingredients. With an approachable style, the packaging outlines the vast nutritional benefits of each product, and how to use each product, in a way that empowers consumers to make good on their wellness intentions.

Bringing Powder to the People

Super Skoop is on a mission to offer superior nutrition that helps shoppers’ brains and bodies thrive. At Expo West, Healthy Skoop will introduce three new products that are available now, including:

  • Super Skoop (MSRP – $47 for 10 servings) – The big kahuna, Super Skoop is all that and the kitchen sink. Available in Vanilla and Chocolate, this all-in-one nutritional shake offers not only 20g of protein from peas, brown rice and hemp, but also the antioxidant equivalent of four cups of organic fruits and veggies, marine-free omega-3s, 50 percent of your RDI of plant-based vitamins and a billion prebiotics and probiotics for a super you. USDA-certified organic and naturally free from gluten, soy, whey, dairy and GMOs, Super Skoop is the perfect solution for those days when you don’t want to sacrifice nutrition in the name of convenience. Perfect on its own combined with almond milk or water, Super Skoop can also be used as a base for a breakfast smoothie or bowl.
  • A-Game (MSRP – $38 for 30 servings) – Your body is like a racecar. Macronutrients like protein, carbs and fat are like the gas, but you need good oil to keep your engine running at the top of its game. A-Game is just that, a USDA-certified organic plant-based greens blend that’s full of micronutrients and phytonutrients – the kind of stuff that can only be found in plants – that promote sustained energy and wellness. Available in three flavors – Sweetgreens, Chocofresh and Unsweetened (vegan) – A-Game contains the antioxidant equivalent of six servings of organic fruits and veggies. Adaptogenic herbs like cordyceps, reishi, astragalus and rhodiola in A-Game help increase resistance to stress, and boost energy, mental clarity and overall resiliency. Plus, probiotics aid in digestive health. Naturally free from gluten, soy, whey, dairy, GMOs and other funky stuff, A-Game is the perfect way to start your day.
  • Ignite (MSRP – $24 for 10 servings) – A plant-based endurance beet blend, Ignite is a convenient and delicious way to chow down on beets to help improve your athletic performance. Just add a Skoop to your water bottle, shake it up and drink 30 minutes before exercise to benefit from the naturally-occurring nitrates in beets that increase cardiovascular efficiency. The D-Ribose in Ignite also speeds recovery during a workout. Ignite is also formulated with fibrous pomegranate to ease digestion and balance the beet flavor. Compared to other pre-workout blends, Ignite is free from caffeine, stimulants, gluten, soy, whey, dairy and GMOs. Get what you need, when you want it and without all the funky stuff. We dare you to beet your best performance with these powerful super ingredients!

In addition to its new lineup of super nutrition, Healthy Skoop will also feature two more of its existing products at Expo West, including B-Strong plant-based protein with 16g USDA certified organic protein per serving (MSRP – $45 for 20 servings), and B-Lovely plant-based protein beauty blend (MSRP – $38 for 30 servings). To learn more about all of Healthy Skoop’s products, visit

Built with a mission

Healthy Skoop has given back since day one and is a proud supporter of healthy kids. Aware that childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years, Healthy Skoop partnered with the Chef Ann Foundation to create Project Produce, a grant program that gets more vegetables and fruits in front of school-aged children, expands their palates and encourages increased healthy food consumption through lunchroom education experiences. Healthy Skoop donates 3 percent of its total sales to Project Produce, and through 2015 has reached more than 18,000 children across the U.S. through its grants.

“Just like we know nutrition is key to our success at work and being the best parents we can be, we know children need superior nutrition from fruits and veggies to have the energy to learn and thrive at school,” said Stroh. “We are committed to making super nutrition more accessible to all, and that includes children who need healthy food so they can think better, achieve more and be their best.”

Where to find Healthy Skoop

Healthy Skoop products are available in the Rocky Mountain Region at leading retailers, gyms and specialty stores, including Whole Foods Market, King Soopers, Alfalfa’s, and Lucky’s Market, and nationally through direct purchase on the Healthy Skoop website, or through online retailers like Amazon. Healthy Skoop products are merchandised next to other functional protein products and powders, dietary supplements and/or nutrition bars.

Expo West super deals

Healthy Skoop is providing buyers added incentive to order its plant-based products during Expo West. The company is offering 20 percent off orders made at the show and shipped by the end of March 2016. To learn more about Healthy Skoop and to take advantage of this show special, buyers are encouraged to visit the Healthy Skoop booth #H102 in the Anaheim Hilton at Expo West. The Hilton show floor is new this year and features NEW Hot Products. The Anaheim Hilton show floor will be open a day early on Thursday, March 10, from 12-6 p.m. Additionally, buyers can visit the Healthy Skoop booth on Friday, March 11, and Saturday, March 12, from 9 a.m. to 6 p.m.

About Healthy Skoop: Healthy Skoop is on a mission to make super nutrition convenient for everyone with plant-based foods delivered in a powder. Whether your diet is a perfectly balanced symphony of macronutrients, or a cacophony of pizza and beer, we can all benefit from a turbo boost of plant-based nutrition that helps you power through your daily decathlon. Added to a dairy or non-dairy milk, juice, or smoothie, Healthy Skoop is yummy and nutritious and helps you become your best you. All Healthy Skoop products are naturally free from gluten, soy, whey, dairy, GMOs and other funky stuff. Best of all, every time you get your Skoop on, you’re helping get more fresh fruits and veggies into schools across the U.S. as Healthy Skoop donates 3 percent of its total sales to Project Produce: Fruit and Veggie Grants for Kids, a program created in partnership with the Chef Ann Foundation. To learn more about Healthy Skoop and Project Produce, visit

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