Nutrition Bars

Plant-based bar brand Zing announced that co-founder and CEO David Ingalls will transition into the newly created role of Chief Innovation Officer while former CMO Grace Erickson will take the helm.

In our December edition of Category Close-Up: Product Showcase we spoke with executives from nutrition bar brands about their latest product launches and the category at large. In this special bonus segment, you’ll hear from several emerging bar brands about the market dynamics that are currently shaping the category and what their companies have been up to over the last several months.

In yesterday’s Expert Analysis, we brought together a group of industry authorities to discuss the consumer behaviors, investment activity and retailer attitudes that are impacting the bar set. Now, we’re hearing from the brands.

In this edition of Category Close-Up, a video series available exclusively to BevNET and NOSH subscribers, we’ll take a deep dive into the trends and news that have shaped the bar category in 2020. In today’s Expert Analysis part of the series, you’ll hear from a group of authorities about the consumer behaviors, investment activity and retailer attitudes that are impacting the bar set.