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King Of Pops’ Unconventional Popsicle Path To Success
Despite its relatively low name recognition nationally, the brand is steadily building its wholesale and cart franchise business after divesting its refrigerated distribution company, Perfect 10 Foods (P10), to Rainforest Distribution in January.
Saffron Road’s ‘Ambitious’ Rebrand Taps MAHA, GLP-1 Trends
The frozen meal maker is introducing its “most ambitious brand refresh” in its 15-year history, according to founder and CEO Adnan Durrani, as it aims to align with today’s consumer trends, including the growing anti-seed oil sentiment and an insatiable appetite for protein.
Scaling Smarter: Behind IQBAR’s Ecomm-To-Retail Strategy
IQBAR has intentionally carved out space in categories that don’t cannibalize each other as it has expanded from ecommerce into over 12,000 retail doors.
Additional Content
Reviews: Eclipse Foods Mimics Milk; Plus, Smash Foods, Fancypants Baking
In this reviews roundup, we take a bite out of Smash Foods’ healthier twist on toaster pastries, Fancypants’ crispy cookies, and Eclipse Foods’ non-dairy milk alternative.
Nuts.com Charts First-Ever Course Into Retail With New Brand
Direct-to-consumer snack company Nuts.com is debuting its first-ever retail-ready brand, Pop & Sol. Initial offerings include four sweet nut and fruit blends launching at select ShopRite and The Fresh Market stores and four savory mixes exclusively on Target shelves.
MìLà Hits Retail ‘Inflection Point’, Expands In Frozen With Noodles
Frozen Chinese street food brand MìLà is platforming with noodle kits as it shifts its focus from DTC to a retail-first strategy.
Reviews: Talkback Heats Up Cookie Aisle; Plus, Utz, Mooski
In this reviews roundup, we gobble Talkback Snacks’ spicy shortbreads, Utz Lemonade Potato Chips and Mooski chilled oat bars.
Reviews: Blobs Go Sour; Plus, Two Spoons, Harken Sweets
In this reviews roundup, we take a bite out of Two Spoons’ no-sugar-added ice cream, Harken Sweets’ Lil’ Ones and Sour Blobs low-calorie candy.
Marketing: Fresh Looks For Xochitl, Fly By Jing And Firehook
In this marketing roundup, Xochitl, Fly By Jing and Firehook Crackers refreshed their respective brand looks as a number of brands employed new activations and partnerships to build brand awareness.
Reviews: Mings Springs Into Meals; Plus: Protein Pints, Bumpin Blends
In this reviews roundup, we check out Protein Pints ice cream, Mings frozen meals and Bumpin Blends’ Barbie collab.
‘I Didn’t Start Out Wanting To Reinvent JELL-O’: A Bite With Oddball Founder Sophia Cheng
Plant-based snack brand Oddball launched its clean-label, fruit-based jelly treats into Sprouts with a mission to change how U.S. consumers buy sweets.
Ice Cream Pints To Apple Cores: Jeni Britton’s Second Act
Watermelon rinds, apple cores and other overlooked plant parts add fiber to a new line of snack bars created by the founder of Jeni’s Splendid Ice Creams. Earlier this year, Jeni Britton mounted her second entrepreneurial act with the launch of Floura, a brand focused on gut health.
Reviews: Niramaya Adds Naan Pretzels, Chutney Meets Salsa; Plus: Hormbles Chormbles, Daily Harvest
In this reviews roundup, we nosh on Niramaya Foods’ new naan-based pretzels, Daily Harvest’s superfood bites, Hormbles Chormbles high-protein chocolate bars, and a chutney-salsa mashup aptly named Chalsa.