New Product

Beyond Meat is testing how far it can take its plant-based protein concept with its latest innovation, Beyond Immerse, a functional protein drink line launching Thursday as an ecommerce exclusive LTO.

At Winter FancyFaire, protein brands gave insight into how they are expanding their addressable consumer base in the bar category.

The Nosh team tastes the latest from Coconut Cult as it downsizes for mass retail; plus, Mason Dixie expands its frozen breakfast lineup with burritos.

The latest “masterpiece” – to borrow the brand’s words – in the David Protein portfolio is Bronze, an indulgent line of coated bars that debuted today.

America’s protein obsession seemingly scaled to new heights in 2025, popping up in everything from instant mashed potatoes and pasta sauce to popcorn, chocolate bars and even Pop-Tarts.

From multimillion-dollar valuations to sudden shutdowns, the stories that resonated most with Nosh readers this year reveal just how dynamic the packaged food landscape has become. Our coverage spanned dramatic downfalls, blockbuster acquisitions, and legal battles that left founders, lenders and consumers in limbo. Here’s a look back at the 10 stories that captured the most attention.

The Nosh team rates RXBAR Protein Energy Bites and Linear All Natural Protein Bar on taste, texture, packaging and positioning.

Rotten was named the winner of Pitch Slam 16, Nosh’s annual pitch competition for emerging food brands sponsored by Vdriven.

Creatine-laced Man Cereal is positioning itself as the irreverent, unapologetic option among other better-for-you, next-gen breakfast brands.

The Nosh team samples Casa Arte Sano Nopalli cactus-based tortilla chips, Gotham Greens’ refrigerated plant-based dips, and Dirty Gut functional chocolates.