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Junkless Is ‘Ready For Anything’ As It Platforms Into Protein
Two years since it was acquired by Mike Repole’s PE firm Impact Capital, JUNKLESS is expanding into a new category, protein bars.
King Of Pops’ Unconventional Popsicle Path To Success
Despite its relatively low name recognition nationally, the brand is steadily building its wholesale and cart franchise business after divesting its refrigerated distribution company, Perfect 10 Foods (P10), to Rainforest Distribution in January.
Saffron Road’s ‘Ambitious’ Rebrand Taps MAHA, GLP-1 Trends
The frozen meal maker is introducing its “most ambitious brand refresh” in its 15-year history, according to founder and CEO Adnan Durrani, as it aims to align with today’s consumer trends, including the growing anti-seed oil sentiment and an insatiable appetite for protein.
Additional Content
New Products: Rudi’s Adds Gluten-Free Sandos, Oat Haus Taps Dubai Chocolate Trend
In this week’s notable new products roundup, Oat Haus offers an allergen-free take on the Dubai Chocolate trend, a trio of classic candy brands tap into the freeze-dried phenomenon, and Rudi’s unveils gluten-free versions of its frozen peanut butter and jelly sandwich.
Reviews: New Primal’s Spin On Rotisserie; Plus, AL’s Real Goods, NOVOS Longevity Bars
In this reviews roundup, we nosh on New Primal’s Rotisserie Chicken Seasoned meat sticks, AL’s Real Goods Chewy Cookies and NOVOS Longevity Nutrition Bars.
Bone Broth A Hot Ingredient at Newtopia Now
No bones about it – bone broth has been gaining steam for about a decade now, championed as a natural source of collagen, amino acids and minerals. Although bone broth has evolved into a well-established category on its own, several exhibiting brands at Newtopia Now this week in Denver are moving beyond the bottle – or jar or carton – to bring bone broth’s benefits to snacks and other applications.
CPG Week: Clean Labels, Dirty Sodas and Soylent’s Struggles
In this episode of CPG Week, the hosts discuss why Saffron Road is aligning with the growing anti-seed oil sentiment, how the TikTok-driven dirty soda trend is influencing recent beverage innovation, Keychain’s latest fundraise, and the recent struggles of Silicon Valley darling Soylent.
Blue Apron Revamps: Less ‘Rigid,’ More Customization And Pre-Made Meals
Nearly two years after its $130 million acquisition by Wonder Group, Blue Apron has unveiled “a major evolution” that includes a new identity, expanded product lineup and subscription-free shopping options.
Longevity Supplement Brand Launches Into Bar Category
Longevity supplement maker NOVOS Labs has launched into the bar category with its first food product aimed at combating aging.
Reviews: David Does Cod. Plus, Jams Protein PB&Js, Crisp Power Protein Pretzels
In this reviews roundup, we gobble up a fishy new addition to the David protein bar line, Jams’ high-protein take on Uncrustables, and Crisp Power protein-packed pretzel snacks.
Have We Reached Peak Protein Pasta? More Brands Muscle Into Category
Another day, another high-protein pasta. Egglife Foods today announced the launch of Power Pasta, a refrigerated fresh pasta formulated with eggs and no flour.
Hero Steps Into the Bagel Void – And Enters Pasta Category
The meltdown of beleaguered bagel slinger BetterBrand provided an opportunity for Hero Labs to replace its reduced-carb rival on shelves nationwide at Whole Foods Market this past spring.
New Products: Another Mike’s Hot Honey Collab, Fishwife Flexes Mussels. Plus Catalina Crunch Protein Granola
In this week’s notable new products roundup, Tillamook Country Smoker expands its partnership with Mike’s Hot Honey, Fishwife adds new tinned seafood options, and Catalina Crunch joins the protein craze.