New Product
Featured New Product Content
From MrBeast to Biltong: Meat Snacks Flex New Muscles at NACS
Legacy meat snack brands showcased simple formulations, grass-fed beef options and premium-positioned products at NACS last week.
CPG Week: Whole Foods Forecasts Top Trends. Plus, Death vs. Death
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Avery dig into Whole Foods Market’s annual trends forecast and DayDayCook’s shift away from its recent brand acquisitions to focus on bitcoin. The podcasters also discuss the potential of a new food processing technology and the legal battle brewing between Liquid Death and Death Wish Coffee.
Pacha Goes Beyond Bread With Gluten-Free Tortillas
Gluten-free bread brand Pacha is launching a sourdough tortilla line after scaling its sprouted buckwheat products in Whole Foods.
Additional Content
This Week’s New Products: Collabs From Fly By Jing and Spicewalla; A Royal Regenerative Flour
This week’s New Product Gallery reads something like a superhero team-up comic, thanks to a couple of eye-catching co-branded releases from the likes of Blue Circle Foods & Spicewalla, and plant-based meat specialists Daring & Fly By Jing.
Expo East Gallery: New Sauces & Condiments Bring The Flavor
Expo East introduced a wide assortment of new condiments, sauces and dressings to the natural food market; many touting ingredient lists that were gluten free, low-to-no sugar and Keto- or Paleo-friendly.
Pebbles Producer Looks to Keto Consumer with Incredi-Bowl Launch
Post Foods has quietly launched Incredi-Bowl, a new low-sugar, grain-free, high protein cereal that the parent company is aiming to establish as the leader in the keto-friendly cereal space by replicating “the flavors and forms of your childhood favorites,” according to Incredi-Bowl senior brand manager Logan Sohn.
Benexia Expands Its Chia-Based Food and Beverage Brand
Global chia producer Benexia believes there are many food and drink applications that it can fuel. The company is using its proprietary chia ingredients to expand its CPG brand, Seeds of Wellness, with the launch of chia pastas, plant-based milk, and a chia-derived oil.
Gallery: What’s New in Breakfast
Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine the breakfast category.
Two Better-for-You Brands Give Breakfast a Facelift
With consumers hungry for low-sugar, protein-rich options — a trend that has recently migrated into cold cereals, of all places — brands are bringing bright ideas to other breakfast staples. Pasture-raised egg brand Handsome Brook Farm is launching egg yogurt under a new brand, Chikaraka, while superfood brand The Osso Good Company is launching nutrient-packed waffles made with bone broth.
Saffron Road Steers Toward Shelf-Stable Meals
Halal frozen meal, sauce and snack brand Saffron Road is mapping another category entry, launching shelf-stable meals this month. The new microwavable pouches come in two Indian-inspired flavors: Chickpea Masala and Delhi Potatoes.
Now Under One Brand, Alden’s Expands the Platform
Capitalizing on the success of a top-selling novelty, organic ice cream brand Alden’s is leaping into dairy-free with the debut of seven dairy-free flavors and two dairy-free treats at the Winter Fancy Food Show this week.
Two Brands Look to Protein to Gain New Shoppers
At the Winter Fancy Food Show, two Colorado-based food brands known for their indulgent taste profiles debuted functional food plays designed to attract more discerning health-aware consumers.
88 Acres Expands Platform with Protein Play
88 Acres is growing beyond the seed, launching a line of protein bars online on Tuesday, January 14, and as an exclusive offering in Whole Foods Market globally next month.

