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Man Cereal Aims To Be The Liquid Death Of Breakfast
Creatine-laced Man Cereal is positioning itself as the irreverent, unapologetic option among other better-for-you, next-gen breakfast brands.
From MrBeast to Biltong: Meat Snacks Flex New Muscles at NACS
Legacy meat snack brands showcased simple formulations, grass-fed beef options and premium-positioned products at NACS last week.
CPG Week: Whole Foods Forecasts Top Trends. Plus, Death vs. Death
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Avery dig into Whole Foods Market’s annual trends forecast and DayDayCook’s shift away from its recent brand acquisitions to focus on bitcoin. The podcasters also discuss the potential of a new food processing technology and the legal battle brewing between Liquid Death and Death Wish Coffee.
Additional Content
April Fools’ Gallery: Tic Tac, Tofurky and Tikka Masala Sunscreen
We’ve entered a new era of consumer goods, wherein brands have introduced such over-the-top innovations and collaborations in recent years that it has become nearly impossible to discern legit launches from April Fools’ prank products.
Expo West: ZenB’s Path To Brand Building With A Simple Pea Ingredient
Yellow pea-powered pantry staple brand ZenB has grown its lineup to span pastas, sides and snacks with a single legume as its North Star. The brand has quickly innovated and entered new categories – but how does it decide what comes next?
Expo West 2024: Haven’s Kitchen Expands Channel Strategy With Aiolis
With its launch of shelf-stable aiolis, Haven’s Kitchen is set to expand into new retail channels, including online grocery.
Expo West: Canadian Snacks Move South, Kevin’s Unveils Frozen Innovation
More takeaways from Expo West including more Canadian snack companies looking to expand their footprint in the U.S. and details on Kevin’s Natural Foods moving into the frozen aisle after its 2023 sale to Mars.
Expo West: TiNDLE’s Take On Crossing Plant-based Category Lines
As the plant-based alternative segment has matured, a handful of brands have tried to cross category lines and TiNDLE is the latest challenger.
Expo West Notebook: Sweet Loren’s Steps Beyond Sweets; Oakberry Enters U.S. CPG
In our latest news roundup from Expo West 2024, Sweet Loren’s looks to savory, gluten-free innovation, Oakberry looks to bring açaí pints to U.S. consumers, morning meals go mini and more.
Expo West Notebook: Tattooed Chef Emerges From Bankruptcy; TiNDLE Expands Into New Categories
This latest news roundup from Expo West 2024 highlights the reemergence of Tattooed Chef from Chapter 11, TiNDLE’s U.S. expansion into the beverage category, Dr. Praeger’s pushes crunchy innovation and the K-food craze continues.
Expo West: Actual Veggies Expanding with Super Fries
The purveyor of premium plant-based patties has expanded into the frozen fry segment in its pursuit to reinvent fast-food favorites.
RXBAR’s Rahal Launches New Protein Bar Brand
RXBAR co-founder Peter Rahal is back in the protein bar business and out as a managing partner at Humble Growth.
Expo West: Kuli Kuli Goes All In On Gummies and Blends
Moringa-focused nutrition company Kuli Kuli (#N2121) announced today it will debut four new products spanning two formats at Natural Products Expo West. But there’s a twist…



