Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Return of the Mac: 8 Myles Rebrands, Puts Comfort Food First
Fresh from raising seven-figures for its line of frozen clean-ingredient mac and cheese, 8 Myles has rebranded to Myles Comfort Foods and relaunched its flagship product with a new look and new SKUs.
Notable New Products: Velveeta-infused White Chocolate Truffles & Moo Point Coffee
In this week’s notable new products roundup, Compartes teams up with Velveeta for a unique collaboration, Central Perk rolls out new FRIENDS-themed coffee blends and RXBAR grows its morning and mini offerings.
Hershey’s Eyes ‘New Snacking Occasions’ With Ocean Spray Product Partnership
Hershey’s expansion of its snacking business continues with today’s announcement of a new line of chocolate-dipped cranberry bites created in partnership with new Ocean Spray.
Target Takes Ten Brands for Accelerator Cohort
Target announced its Takeoff Food and Beverage Accelerator program class of 2023. The mentorship program will help 10 emerging food and beverage brands successfully improve branding and marketing strategies.
Moving into Meals, Omsom Takes a ‘Saucy’ Approach to Instant Noodles
Omsom is taking its unique branding approach to the quick-ready meal category with a 4-SKU line of Saucy Noodles, marking the brand’s first major line extension since the company hit the market in May 2020.
Coca-Cola Licenses Minute Maid, Simply Brands To Sell Fresh Fruit
The Coca-Cola Company has licensed its Simply and Minute Maid brands to distribute fresh grapes and citrus fruit marking the first time the beverage maker has partnered with a fresh produce company.
Notable New Products: HelloFresh Teams Up with Marvel, Siggi’s Kicks of Summer Early
In this week’s notable new products roundup, HelloFresh teams up with Marvel to create hero-inspired meal kits, Banza expands its mac & cheese offerings and Siggi’s celebrates summer early with the rerelease of its seasonal Guava flavor.
Olyra Banks $4M To Grow Breakfast Biscuit Category
Greek biscuit maker Olyra Foods closed a $4 million Series A funding round in late February to help the brand grow its marketing team and continue to expand its retail presence in the breakfast category.
Rob’s Backstage Popcorn Raises $7M, Spins Out As Stand Alone Brand
Celebrity-backed Rob’s Backstage Popcorn announced the closing of a $7 million funding round today led by the VC firm of DJ and music producer Kygo, known as the Palm Tree Crew.
Notable New Products: Confetti Birthday Cake Yogurt & Better-for-You Glazed Donut Holes
In this week’s notable new products roundup, Chobani creates better-for-you iterations of classic desserts, DEUX enters the breakfast category with new donut holes and Beech-Nut takes inspiration from the Jurassic era.