Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
GLUKOS Signs Ironman Champions as Brand Ambassadors for Energy Foods Brand
The GLUKOS Company Inc., a natural performance energy foods brand that includes a line of gummies and bars, has bolstered its roster of brand ambassadors by signing Ironman World Champions Mary Beth Ellis, Liz Lyles and T.J. Tollakson.
Bolthouse President LaPorta Discusses Campbells-Fresh (C-Fresh) Division
Scott LaPorta, the new president and general manager at Campbell’s-owned Bolthouse Farms, offers insights into the $900 million juice and produce innovator’s new position within the larger company’s recently unveiled Campbells-Fresh (C-Fresh) division.