Marketing
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Featured Marketing Content
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
Lexington Bakes is rolling out a slightly smaller pack size (1.65 oz. versus 2 oz.) which has enabled the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points.
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate
While inflationary pressures have affected how consumers shop to make the most of their budgets – from retail channel to pack size to brand – confectionery industry dollar sales are still growing as shoppers seek to “enhance special moments.”
Additional Content
New Products: Dan-O’s Tac-O Seasoning, Danone’s REMIX Collection and Kraft’s Creamy Sauces
In this week’s new products roundup, Wonderful Pistachios unveils its newest fiery flavor, Kraft launches its first innovation under the new Kraft Sauces rebrand and Pop-Tarts seeks to make some noise in the snack aisle.
Expo West: Plant-based Innovations and Snack Bars Line Extensions
Natural Products Expo West saw a plethora of new product launches, and we are digging back into our notebooks to highlight some of what we found. Here’s a roundup of the latest plant-based innovations as well as some notable new snack highlights
To Expo Or Not To Expo?: Brands Share Why They Skipped Anaheim This Year
In the current macroeconomic environment some brands have become increasingly more strategic about where they set up a booth. We caught up with a few of them to learn why they did not make the trip to Anaheim this year.
Making Waves With Microalgae: Meet Algae Cooking Club
Algae Cooking Club launched earlier this year and immediately began to make waves in the industry and online. But, despite the rising popularity of macroalgae – a group that includes seaweed, sea moss, kelp and other ocean-hailing ingredients – in food and beverage products, Algae Cooking Club (ACC) identifies with a completely separate group.
Expo West: ZenB’s Path To Brand Building With A Simple Pea Ingredient
Yellow pea-powered pantry staple brand ZenB has grown its lineup to span pastas, sides and snacks with a single legume as its North Star. The brand has quickly innovated and entered new categories – but how does it decide what comes next?
Believe It’s Not Butter: Premium Brands & Alternatives Seek Category Breakthrough
From butter boards and exotic flavors to premium $11 Les Pres Sales Sea Salt Camargue butter and refrigerated ghee sticks, there’s been plenty of buzz coming out of the solid cooking fats category.
Expo West Gallery: New Products From Icelandic Provisions, Chocxo, Lesser Evil & More
Continuing with our Expo West 2024 coverage, here’s a look at some of the hottest new products and trends that we spotted on the show floor last week, including Lessr Evil’s better-for-you take on Funyuns, Icelandic Provisions’ collection of alt-dairy skyr, and much more.
Expo West Gallery: New Products From Konscious, Our Home, Blackbird & More
To kick off Expo West 2024, here’s a preview of some of the new products and innovations at this year’s event, including Goodles going gluten-free, new pizzas and wings from Blackbird, Los Angeles-based food tech startup YoEgg’s first-ever retail product.
Expo West: Cupcake Chain Sprinkles Makes A Break For CPG
Cupcake bakery chain Sprinkles is following the playbook of its predecessor, Magnolia Bakery, and bringing its baked good concepts to the world of packaged food.
New Products: Collabs From Hidden Valley and Snak Club; Plant-Based Oscar Mayer Products
In this week’s notable new products roundup, Snak Club spices up its product portfolio with the help of Hot Ones, Oscar Mayer unveils its first ever plant-based offerings and Hidden Valley Ranch gets cheezy.





