Marketing


Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.

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Featured Marketing Content

Impossible Foods, EQUII Partner Up
Lexington Bakes Readies Retail Growth With New Price, Pack Size and Protein
The Year In Candy: Freeze-Dried Growth, Texture Play, Fruit-Forward Formulations and Dubai Chocolate

Additional Content

New Products: Dan-O’s Tac-O Seasoning, Danone’s REMIX Collection and Kraft’s Creamy Sauces
Expo West: Plant-based Innovations and Snack Bars Line Extensions
To Expo Or Not To Expo?: Brands Share Why They Skipped Anaheim This Year
Making Waves With Microalgae: Meet Algae Cooking Club
Expo West: ZenB’s Path To Brand Building With A Simple Pea Ingredient
Believe It’s Not Butter: Premium Brands & Alternatives Seek Category Breakthrough
Expo West Gallery: New Products From Icelandic Provisions, Chocxo, Lesser Evil & More
Expo West Gallery: New Products From Konscious, Our Home, Blackbird & More
Expo West: Cupcake Chain Sprinkles Makes A Break For CPG
New Products: Collabs From Hidden Valley and Snak Club; Plant-Based Oscar Mayer Products