Marketing

Moving outside the vegan space for the first time, frozen food brand MingsBings is adding four meat-based varieties to its lineup this week in a bid to broaden its consumer audience.

In this week’s new products roundup, Magnolia Bakery teams up with Incredibles to create an “intoxicating” line of chocolate bars, Acid League gives consumers Shortcuts in the kitchen and MyMochi jumps on the pickle-flavored product trend.

On this week’s show, the NOSH team ponders Eminem’s new CPG venture, Mom’s Spaghetti, and discusses why yet another cannabis company is switching focus to the hemp-derived THC market. We hear from Blue Zones Kitchen, to learn how the team translated a two decade-old diet and lifestyle into a new frozen CPG food line.

In this week’s notable new products roundup, Bubbies announces the return of three seasonal flavors, NotCo teams up with hot sauce maker YellowBird and Loisa grows its Sofrito line.

In this week’s notable new products roundup, Patagonia Provisions spices up its line of tinned fish products, Lenny & Larry’s introduces a protein-packed chocolate-covered wafer bar and Ruby Hibiscus Water collaborates with Bjorn Corn on a new snack.

Bob Burke, founder of Natural Products Consulting Group, and John Maggiore, founder of Maggiore Sales and Marketing, guide attendees on how to create effective trade spending and promotional plans. They also discuss the best methods for integrating these programs into company budgets and monitoring them for maximum sustained lift.

Every trip to the store consumers are faced with hundreds of choices and as a food brand, you only have a few seconds to make an impression. In this session Pulp & Wire founder Taja Dockendorf will share how her agency goes about developing branding for leading food companies and how you can utilize some of these strategies for your own food packaging, even before engaging an agency.

Your audience contains your consumers, both present and future. Here’s how to build it.

Seaweed aquaculture company Atlantic Sea Farms (ASF) has unveiled a fresh new look across its retail and wholesale products, seeking to forge a stronger connection between its partner farmers and consumers.

This week the team debriefs after the final Expo East including approaches brands have taken to combat the rising costs of retail and Expo’s new replacement. Then, Ronak Shah, co-founder and CEO of Obvi, discusses how his brand built a D2C-first model on the foundation of a very specific consumer demographic.