Launch
Featured Launch Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Kodiak Co-Founder Brings Protein To Pretzels With Kindling Snacks
Cameron Smith jumped back into the CPG game this month, supported by a handful of his Kodiak colleagues, with the launch of protein pretzel brand Kindling Snacks.
![Plonts Bets on Microbes to Crack the Code on [Stinky] Plant-Based Cheese](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2024/08/07142916/nosh_PLONTS_launch_thumbnail-150x150.jpg)
Plonts Bets on Microbes to Crack the Code on [Stinky] Plant-Based Cheese
Dairy cheese stinks, literally. Plant-based cheese (typically) doesn’t. That’s why category newcomer Plonts is seeking to crack the code by using microbes to achieve crowd-appealing taste, texture and smell.
Additional Content
Is Soy Sauce the Next Olive Oil? Heydoh Launch Signals Premium Shift
Soy sauce is the latest target amid a center store revival. This month, Heydoh launched a 2-SKU line of single-origin, artisan soy sauces that bring an authentic, Taiwanese iteration of the popular Asian condiment to the U.S. market.
Beyond Lactation: Mamala Seeks to Expand Postpartum Nutrition Into Snacks
Mamala Organics debuted this past week with a 2-SKU line of pouched Support Snacks made with whole foods and a focus on providing essential nutrients for women during the postpartum period.
Buckwheat Is Building Momentum. What Brands Are At The Forefront?
Ancient regenerative grain buckwheat is growing its presence in the U.S. market, and three exhibitors at this year’s Summer Fancy Food Show presented a range of applications aimed at introducing the gluten-free, fiber-rich input into American diets.
Inside Amazon Saver’s Private Label Debut
Today, Amazon announced the launch of a new brand, Amazon Saver, to bulk up its private label department; the value-focused grocery brand will be available both in Amazon Fresh stores and online.
El Nacho Enters the Ring As Boston Restaurateur Turns to CPG
The tortilla chip set is crowded, but with a total market share valued at $4 billion, one restaurant-backed, Boston-based brand believes there is plenty of room to build something “different.”
Walmart Doubles Down On Private Label With Premium, Accessible bettergoods Debut
The country’s largest grocery retailer is setting up to capitalize on consumers’ growing affinity for private label offerings amid continued, heightened food prices. Walmart debuted its new store brand, bettergoods, today with over 300 unique products.
Expo West: Plant-based Innovations and Snack Bars Line Extensions
Natural Products Expo West saw a plethora of new product launches, and we are digging back into our notebooks to highlight some of what we found. Here’s a roundup of the latest plant-based innovations as well as some notable new snack highlights
Expo West: Cupcake Chain Sprinkles Makes A Break For CPG
Cupcake bakery chain Sprinkles is following the playbook of its predecessor, Magnolia Bakery, and bringing its baked good concepts to the world of packaged food.
The NOSH Podcast: Risks vs Rewards: Rezoning The Blue Zones For CPG
On this week’s show, the NOSH team ponders Eminem’s new CPG venture, Mom’s Spaghetti, and discusses why yet another cannabis company is switching focus to the hemp-derived THC market. We hear from Blue Zones Kitchen, to learn how the team translated a two decade-old diet and lifestyle into a new frozen CPG food line.
Jupiter Creates Social Commerce Opportunities for CPG, Turns Influencers’ Content into Shoppable Recipes
Jupiter, a “creator-first” recipe and grocery shopping platform launching this week, believes it can serve as the catalyst for social media food influencers to turn their content into shoppable recipes for at-home cooks nationwide.