Ketogenic

Three entrepreneurs believe they have figured out how to succeed as a food and beverage brand: plan for a bit of failure. The Naked Market launched into retail late last year as a food and beverage platform “for millennials, by millennials.” With the debut of their third product, AvoCrazy avocado puffs, earlier this month, the company feels it’s now dialed in a pathway to see a “grand slam.”

What’s the right way to approach the keto diet? Consuming bars and drinks that are high in fat and artificial sweeteners, or taking the steak-and-asparagus approach that many keto-focused brands suggest. Ancient Nutrition co-founder and health influencer Dr. Josh Axe has an angle of his own, and he’s introduced a certification to help consumers decide.