Keto

Post Foods has quietly launched Incredi-Bowl, a new low-sugar, grain-free, high protein cereal that the parent company is aiming to establish as the leader in the keto-friendly cereal space by replicating “the flavors and forms of your childhood favorites,” according to Incredi-Bowl senior brand manager Logan Sohn.

Confectionary brand ChocXO is launching new packaging that executives hope can marry its roots in the keto community with a more premium positioning.

Artisanal ghee brand 4th & Heart announced the close of a $7.6 million round of capital today. In a video shot at this summer’s Fancy Food Show, NOSH Editor Carol Ortenberg sat down with CEO Raquel Tavares to discuss her goals for the brand and how she plans to use this capital to expand access and awareness of ghee.

What’s the right way to approach the keto diet? Consuming bars and drinks that are high in fat and artificial sweeteners, or taking the steak-and-asparagus approach that many keto-focused brands suggest. Ancient Nutrition co-founder and health influencer Dr. Josh Axe has an angle of his own, and he’s introduced a certification to help consumers decide.

In addition to its nationwide launch into the U.S. market, the ketogenic diet-focused company today announced the close of a $5 million round of funding and the launch of a new product line. In total, the two year old company has raised $9.4 million in funding.