Investment

Kite Hill, which produces plant-based alternatives to dairy products, closed an $18 million investment today led by General Mills’ venture arm, 301 Inc, and CAVU Ventures, a partnership between Clayton Christopher, Rohan Oza and Brett Thomas. The brand, which is only three years old, produces yogurt, cream cheese, aged cheeses and cheese-filled ravioli, all made with almond milk.

Demonstrating the ongoing interest in next-generation food brands, CPG giant Hormel today announced the acquisition of natural nut butter and snack maker Justin’s for $286 million. Justin Gold, Founder of Justin’s, told Project NOSH that the brand admires Hormel’s success and looks forward to learning from the larger company.

Field Trip Jerky which was founded in 2010 by three friends who pooled together $11,000, announced today that it has closed its second round of funding. The brand last year alone grew 250 percent and moved from being sold in 5,000 retailers to over 30,000.

Yesterday may have been May Day, but rather than celebrating the start of Spring, several CPG groups were celebrating an influx of cash. No sooner had we hit our collective seats this morning than a few million dollars had flowed out of investors’ wallets and into entrepreneurial coffers.

In the month since Natural Products Expo West closed, food and beverage companies have announced millions of dollars’ worth of investment, from strategic investment in companies like Juicero and Body Armor to advanced funding rounds in brands like Perky Jerky and Health Ade.

Last week equity and investment crowdfunding platform CircleUp and venture capital firm the Collaborative Fund announced the launch of Collab+Consumer, a new fund on CircleUp for early-stage, mission-driven companies in retail, apparel, CPG and pet care.

Last week, Acosta, one of the largest grocery brokers in the world, announced that it had acquired Ignite Sales & Marketing, following a sales process run by Whipstitch capital. The purchase brings a high-touch set of account managers who foster the growth of mid-sized businesses into a brokerage and sales strategy firm that deals with the largest companies in the world.

Reading Steve Hughes’ biography is like walking down the aisle of a grocery store — you’ll see plenty of familiar brands along the way, from Healthy Choice, to Smart Balance and Evol, to any number of the products he oversaw as CEO of Celestial Seasonings. In this interview with Project NOSH, Hughes discusses his newest venture, Sunrise Strategic partners.

Proceeds from the round, which was raised on equity crowdfunding platform CircleUp, will go toward new sales and marketing initiatives designed to expand placement and awareness of Tio Gazpacho’s high pressure processed, ready-to-drink soups.