Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Maazah Raises $2M As It Deepens Distribution
Afghan-inspired food company Maazah has raised a $2 million seed round with participation from existing investors as well as three family offices based in the brand’s hometown of Minneapolis.
Tastee Apple Acquires Art of Sucre
In an act of confectionery consolidation, candy apple maker Tastee Apple Inc. has acquired cotton-candy brand Art of Sucre, bringing a “social-first” next-gen brand under the stewardship of a legacy sweets manufacturer.
New Primal Invests In Supply Chain After Challenging 2025
New Primal is expecting significant growth in 2026 after co-investing in production and a solid foothold in poultry meat sticks.
Additional Content
Back to Nature Sold to Barilla America
Back to Nature has traded hands, with BA Brussels, LLC, a subsidiary of Barilla America, acquiring the snack brand from B&G Foods as part of a larger strategy to diversify its U.S. portfolio.
Second Nature Brands Looks To Build BFY Sweets And Snacks Platform
Second Nature Brands, parent company to Kar’s Nuts, Sanders Chocolates and Second Nature Snacks, is looking to ramp up its acquisition strategy over the next few years as it seeks to build a platform of better-for-you sweet and snack brands.
Peatos Closes Funding Round To Pursue 2023 Profitability Goal
Snack maker PeaTos announced it has secured new funding as it seeks to hit profitability in 2023. This was the third round of its Series A, dubbed A3, and was led by POST Holdings, Inc. as well as other “high profile private investors.”
Misfits Market, Imperfect Foods Layoff 20% of Company
Weeks after closing its acquisition of online retailer Imperfect Foods, “ugly” food marketplace Misfits Market laid off over 80 employees last week as it moves to streamline operations.
NotCo Raises $70M To Build B2B Business And “Operate Like Coca Cola”
Backed by $70 million in new growth capital, plant-based food and beverage company NotCo is aiming to build a business-to-business food technology platform “that operates like Coca Cola.”
Black Sheep Foods Closes $12.3M, Fuels Foodservice Approach To Plant-Based Lamb
Food technology company Black Sheep Foods has closed a $12.3 million funding round helping the company scale up its foodservice-based business to new regions.
News Roundup: Carrot Cracker Business Closes Down; Campbell’s Soup Sales Surge
In this week’s roundup: Upcycled cracker brand Seconds closes up shop, Campbell’s raises FY guidance as soup sales heat up, Second Nature Brands acquires Brownie Brittle and Vital Proteins secures B Corp status.
Popchips Sold to From the Ground Up Parent Company
Powered by Real Food From the Ground Up has acquired Velocity Snack Brands Opco, LLC (VSB), the owners of puffed chip company Popchips. With the acquisition, and prior launch of sister brand You Need This, the company hopes to create a better-for-you snack platform.
Watch: Kroger and Albertsons CEOs Take The Stand In Senate Hearing
Senate committee members attempted to extract Kroger and Albertsons’ “side of the story” during a hearing on the $24.6 billion merger. Here are some highlights from the two and a half hour testimony.
Emmi Group Merging Specialty Dairy Businesses Into Darey Brands
Swiss-based Emmi Group is consolidating its Redwood Hill Farm and Jackson-Mitchell dairy producers under a new subsidiary called Darey Brands, formalizes the partnership that the two companies have had in place for the last five years.



