Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Food, Beverage & CPG Financing Trends & Updates: Northhall Q2 2026
Beyond the top-line trends, the Q2 2026 Food, Beverage & CPG Financing report from Northhall explores how today’s investment activity reflects broader changes across the food, beverage, and CPG ecosystem.
Rivalz Nets $5M, Launches Puff Snack
Rivalz is raising a $5 million investment as the brand launches a Puff product and targets new foodservice and retail opportunities.
Stars + Honey Makes Retail Debut at Target Following $24M Investment
After tripling sales over the past year and securing a $24 million growth equity investment from VMG Partners, collagen protein bar brand Stars + Honey is making its brick-and-mortar debut with a nationwide rollout at Target.
Additional Content
Shopify Deepens Ties to B2B Marketplace Faire
Shopify has invested in B2B wholesale marketplace Faire to creating a partnership to streamline management and purchasing operations for merchants and retailers between the platforms.
Second Nature Picks Up Sahale From Smuckers
Snack platform Second Nature Brands (SNB) has purchased nut brand Sahale Snacks from The J.M. Smucker Company.
Wellfull Relaunches Jenny Craig As D2C Meal Platform
Wellful, an omnichannel health and wellness company, is rebooting weight management company Jenny Craig as a direct-to-consumer meal platform.
LesserEvil Brings in $19M, Reports 40% Bump in Valuation
Snack brand LesserEvil has closed a roughly $19 million capital raise, as it seeks to bet big on single-serve snacking and automation. Of the total raise, $13.5 million will go towards offering early investors liquidity while $5.5 million will go to the company as a primary transaction.
CPG Experts Team Up to Launch $312M Fund Humble Growth
Today Nick Giannuzzi, founder of law firm Giannuzzi Lewendon, along with RxBar founder Peter Rahal and Orgain founder Andrew Abraham, announced the official launch of their venture firm Humble Growth, which is debuting with a first fund of $312 million.
Aerofarms Emerges “Fully-Funded” From Chapter 11 Filing
After filing for Chapter 11 bankruptcy in June, Aerofarms announced today it has restructured the organization to be “fully-funded” following the court’s approval of its asset purchase agreement.
Obvi Wants to ‘Infiltrate’ Midwest with Expanded Coffee, Pet Brand Platform
Last month, collagen powder mix maker Obvi made its first acquisition, purchasing ground coffee manufacturer Coffee Over Cardio. The deal is just the first step, the company said, in its mission to become a CPG portfolio with a deep presence in the Midwest by way of its New Jersey HQ.
Quinn Foods Announces Long Awaited New CEO
Gluten-free snack brand Quinn Foods has ended over a year and a half searching elevating chief commercial officer Al Matulis to CEO who has been with the company since 2019.
With Eyes On Gen Z, Planting Hope To Grow “Deep Roots” In Foodservice
The rising costs of retail have pushed The Planting Hope Company to shift its growth strategy outside of the grocery store. Late last month the company announced plans to acquire QSR-cafe chain Argo Tea – marking a turning point in its new growth plan which centers on the managed food service channel.
Meati Trims Off Another 10% of Workforce
In a “incredibly difficult,” mycelium-based alt meat brand Meati has restructured its 300 person company, laying off 30 employees and moving another 30 into new roles as it seeks to prioritize profitability.









