Innovation

Purely Elizabeth launched Purely Glow Salted Vanilla Pistachio Granola, a limited-edition granola enhanced with collagen peptides and biotin. The item was inspired by beauty routines and TikTok trends.

Guillermo’s – the fresh salsa startup launched by late-night television personality Guillermo Rodriguez – appears to be yet another celebrity-backed packaged food brand. The founding team of industry innovators behind the venture insists that it’s not.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery dig into the public relations crisis surrounding brands linked to prominent investor and advisor Peter Attia following recent revelations of his relationship with convicted sex offender Jeffrey Epstein. The duo also discusses the acquisition of Japanese-style barbecue sauce brand Bachan’s, Hain Celestial’s decision to divest its snack brands, and big moves by mushroom beverage makers.

Evergreen’s brand refresh two years ago was an inflection point that has led to a series of investment rounds.

Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss Beyond Meat’s expansion beyond meat alternatives, Prime’s foray into protein shakes, DayDayCook’s exit from the U.S., and Chameleon Cold Brew’s future under new ownership.

KeHE Distributors is relaunching former grocery chain Wild Oats as a new consumer products brand committed to sustainable food production. Initial offerings include Regenerative Organic Certified juices, smoothies and eggs.

As TikTok has sought to style itself as a one-stop shop for branded content creation, the social media giant is now looking to forge even tighter relationships with CPG brands; becoming not just a marketing tool, but an entire product innovation platform.

New entrants in meat snacks showcased at Winter FancyFaire crispy textures and Asian flavors in the jerky set.

A turbulent year for plant-based cheese is opening unexpected doors for the category’s next wave of potential winners. As legacy players stumble and retailers lose confidence in the category, Nuts For Cheese aims to fill a hole for premium, artisanal brands that can deliver on taste, ingredients and trust with retailers and shoppers alike.