Innovation
Featured Innovation Content
Beyond CEO Brown: Protein Drink Pivot Hopes to Flip the Script for Brand
When Beyond Meat announced in January that it had developed its first ever beverage product, a protein drink line called Beyond Immerse, it was a move that appeared to come out of left field.
Harken Sweets Scores Major Kroger Expansion Backed by Selva Ventures
Harken Sweets, armed with new capital from Selva Ventures, is readying a major retail expansion with Kroger, adding roughly 2,000 doors and bringing its total retail footprint to around 7,500 stores.
How Manufacturing Is Fueling Jackson’s ‘Rocket Ship’ Growth
Seed oil-free snack brand Jackson’s is using its manufacturing structure to fuel innovations and new distribution channels.
Additional Content
Chunk Foods’ Alt Meat Goes To Retail
Plant-based food company Chunk Foods has moved into retail with its whole muscle, meat alternatives. The launch is beginning with independent specialty retailers in Los Angeles and New York with plans to expand into bigger chains in 2025.
House of Kajaana Seeks Premium Approach to Frozen Indian Meals
Founded in 2021, House of Kajaana makes three varieties of frozen Indian meals: Cauliflower Tikka Masala with pea and basmati rice, Roasted Butternut Saag with bright tomato basmati rice, and Coconut Malabar Curry with pumpkin seed basmati rice.
Betting On Breast Milk: Is Lactoferrin CPG’s Newest Functional Ingredient Obsession?
Bioactive protein lactoferrin used in supplements and infant formula is usually derived from cow’s milk but a number of precision fermentation companies are using innovative processes to create a less expensive and more sustainably sourced ingredient.
Cubes Over Kits: Brands Stake Out Territory In Frozen Smoothies
The frozen smoothie category has evolved since pandemic lockdowns with consumers demanding more convenience and functionality blended together and packaged at a price accessible to mass channel shoppers.
Inside The RXBAR Duo’s Plans To Disrupt Candy
The founding duo behind RXBAR is taking aim at the candy category with a new brand curiously called Hormbles Chormbles. Set to launch early next year, the chocolate products are high in protein (using whey protein isolate) and low in calories and sugar, said Jared Smith, co-founder of the Chicago-based startup.
CPG Week: Decoding David & Unpacking Lunchly
The CPG Week podcast team talks about Peter Rahal’s newest protein bar release, the co-branded Lunchly product from PRIME and Feastables, and how these two products relate to consumers’ differentiated value demands from ingredients and nutrition.
Flipping The Script: How To Innovate Like a Corporation
For years, leaders of the biggest packaged food manufacturers have been studying – and, in some cases, acquiring – emerging brands to gain insights on how to “innovate like a startup” with a focus on speed, agility and disruption. We spoke to industry experts about what Big CPG can teach brands at the entrepreneurial level, from product development strategies to mindset.
Three Wishes Bets On Cereal-Adjacent Categories To Fuel Growth
After launching into grain-free granola, Three Wishes is entering a new category with chewy granola bars as it eyes opportunity in snacks and expanding its reach in mass and conventional channels.
A Bite With…Nooish Founder Sarah Nathan
Nooish founder Sarah Nathan talked to Nosh about her instant matzah ball soup product and why she decided to launch a brand despite knowing the challenges that come with being a CPG food operator.
Newtopia Now: Kelp Pickles, Konjac Pasta and Alt-Coffee
New Hope Network’s inaugural Newtopia Now drew more than 7,000 natural products industry professionals to Denver last week, as 550 exhibiting companies showcased their latest in natural products innovation.






