General Mills is doubling down on the powers of digestive health. The corporation is deepening its strategic partnership with natural brand GoodBelly, launching a line of lactose-free yogurts and cereal this week under the digestive health brand. In yogurt, General Mills will take on fellow functional foods brand Activia — offering similar product benefits for a younger audience.
The Vermont-based company launched with the mission of making Greek yogurt approachable to consumers that don’t like its traditional taste or texture. Now, the brand is bringing that same mission to a new variety: Skyr.
The yogurt aisle is getting a makeover in the wake of major strategic changes by three of the category’s biggest companies. The shift comes at a time when these players are not only trying to steal market share from each other, but also bring back growth to a category whose once fast sales are now slowing.
The Greek Gods brand Greek-Style Yogurt is adding a new flavor to its multi-serve flavor selection—Maple. This flavor will start appearing in stores in May 2017.
Plenti breaks up the morning routine with new Plenti Oatmeal Meets Greek Yogurt, a convenient and unique addition to the yogurt aisle. Plenti takes oatmeal to a new level by combining it with cool, creamy Greek yogurt, bringing the two favorites together in one ready-to-eat container.
Icelandic Provisions, a new dairy startup, believes they have the recipe for success in the yogurt category by using skyr to target consumer needs for higher protein and lower sugar cultured dairy. The company leadership recently closed an investment of $11 million dollars led by healthcare and technology VC Polaris Ventures.
It’s the entrepreneurial food brand that has turned into the firmament of its category, but Chobani, now a staple of many a shopping list, might even be targeted for purchase by strategic investors, as well.
Beginning Sept. 21, Yoplait will launch four seasonal flavors in stores nationwide. The Limited-edition flavors will include Yoplait Original Apple Crisp, Yoplait Light Pumpkin Pie, Yoplait Greek 100 Caramel Apple and Yoplait Greek 100 Whips! Pumpkin Cheesecake.