New York, N.Y. – Leading gluten-free frozen snack and appetizer brand, Feel Good Foods announced that COO, Tryg Siverson who founded the company with Vanessa Phillips in 2011, is stepping into a Co-Founder role. Phillips, the company’s CEO, will continue to lead Feel Good Foods as they enter their next phase of exciting product innovations in various new categories.
After laying the foundation for the company’s success, Siverson is reigniting his start-up passion and returning to his entrepreneurial roots. The Feel Good Foods team will continue to support Siverson on his next steps and he will remain on the board and continue to be a shareholder.
“My entrepreneurial endeavors were grounded in Feel Good Foods. Now that the company has matured, I’m stepping away from my day-to-day responsibilities to focus on new endeavors,” said Co-Founder Tryg Siverson. “I look forward to continuing to support the company in every way I can.”
Over the last 9 ½ years, Feel Good Foods’ growth has been explosive, with YOY revenue growth now over 100%. The brand is looking forward to all that is on the forefront with new innovations and category expansion in the very near future.
About Feel Good Foods
Feel Good Foods was co-founded by entrepreneur, Vanessa Phillips, who after being diagnosed Celiac, began her career in the culinary industry running and developing the gluten free menu at popular NYC restaurant, Friedman’s. She eventually shifted to the CPG space to make her gluten-free comfort food creations accessible to all. Today, Feel Good Foods offers a wide array of globally inspired, nostalgic, comfort-foods with chef developed recipes that use fewer and better-for-you ingredients. Each product is ready in minutes and perfect for snacking or a quick meal! The Feel Good Foods team continues to lead with innovation and carefully sourced ingredients when it comes to making high-quality gluten-free foods accessible to all.
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