THE SPICE LAB LAUNCHES NEW AIR FRYER
SEASONING LINE DESIGNED FOR THE WAY CONSUMERS COOK TODAY
New five-SKU collection brings bold,
convenient flavor to one of America’s most popular cooking methods
POMPANO BEACH, FL -
The
Spice Lab, a leading innovator in premium seasonings, and spices, is expanding
its seasoning portfolio with the launch of a NEW line of Air Fryer Seasonings
specifically formulated for the estimated 80 million consumers who rely on air
fryers for everyday meals. The new collection launches October 1, 2026.
While air fryers
have transformed the way millions of Americans prepare food at home, the
seasoning aisle has largely remained unchanged. The Spice Lab saw an
opportunity to create a dedicated seasoning platform built around the foods
consumers prepare most often in their air fryers.
The new collection
includes five varieties:
Rotisserie Chicken
– Featuring a savory blend developed to deliver the familiar flavor of
Rotisserie-Style chicken with the convenience of air fryer cooking.
Fries and Tots -
Craveable and bold seasoning created specifically for crispy French fries,
tater tots and other air fried potato favorites.
Everyday Blend -
A versatile seasoning blend designed for vegetables, proteins and a wide variety
of everyday air-fryer meals
Teriyaki Salmon -
This sweet and savory Asian inspired blend was created to complement salmon and
other seafood prepared in the air fryer.
Garlic Dill
Blend - A bright, savory combination of garlic and dill that adds a distinctive
flavor to prebreaded chicken, seafood, and more.
Each seasoning is
formulated to make air fryer cooking simple: season, air fry and serve.
“The air fryer has
become an everyday cooking appliance in American kitchens, but consumers are
still largely using seasonings that were developed long before air fryers
became part of the way we cook,” said Brett Cramer, CEO of The Spice Lab. “We
saw an opportunity to create seasonings specifically around this cooking
occasion and the foods consumers are already putting in their air fryers.”
Consumer research
commissioned by The Spice Lab reinforces the opportunity. In the company’s
research, 76% of consumers surveyed indicated they would definitely or most
likely purchase a seasoning specifically formulated for air fryer cooking.
The line was
created not simply as five new flavors, but as a broader retail platform that
gives retailers an opportunity to connect the seasoning aisle with one of the
most significant changes in home cooking in recent years.
“With this launch,
we’re not asking consumers to learn a new way to cook,” Cramer added. “We’re
meeting them where they’re already cooking and making it easier to create
great-tasting food with a single shake.”
The Spice Lab Air
Fryer Seasonings feature clean-label positioning and consumer-friendly
packaging designed to clearly communicate the air fryer cooking occasion at
shelf.
The new collection
will be available for retail distribution through KeHE Foods beginning October
1, 2026, and will be presented to grocery, mass, specialty and other retail
channels nationwide.
ABOUT THE SPICE LAB
The Spice Lab is a
Women-owned family company offering an extensive collection of premium spices,
seasonings, and specialty salt products. With a focus on innovation, quality
and emerging consumer trends, The Spice Lab has won over 100 industry awards developing
products for retailers and consumers across a wide range of cooking occasions.