New Primal Expands Retail Footprint with Costco Texas Debut of Fan-Favorite Rotisserie Seasoned Chicken Meat Sticks

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New Primal Expands Retail Footprint with Costco Texas Debut of Fan-Favorite Rotisserie Seasoned Chicken Meat Sticks

With 10g of Protein and Zero Added Sugar, the Clean-Label Snack Brand Brings On-the-Go Fuel to Costco Shoppers

Charleston, SC (April 25, 2026) – New Primal, a leader in clean-ingredient meat snacks, today announced the launch of its 12-count Rotisserie Seasoned Chicken Meat Sticks at Costco clubs across Texas. This placement marks the brand’s first entry into Costco with its zero-sugar line and a meaningful step in bringing its wholesome protein snacks to a broader consumer base.

The launch comes at a time when snackers are rethinking what they reach for between meals, prioritizing protein, ingredient transparency, functionality, and flavor. As meat snacks emerge as the fastest-growing category in the United States snack market, what was once a gas station grab is now a better-for-you pantry staple in many households. New Primal continues to champion this shift, offering unique flavor profiles and lean protein sources that engage new consumers.

Crafted with all-natural, antibiotic-free chicken and real seasonings, the Rotisserie Seasoned Chicken Meat Sticks capture the comforting flavor of a classic dinner using recognizable ingredients. Delivering 10g of protein per serving with zero added sugar, these sticks offer a balanced option for those seeking a convenient, protein-packed snack without unnecessary additives.

Individually wrapped for portability, the sticks are an everyday essential for all members of the family. From school lunches to snacking on the go this summer, parents and kiddos alike can enjoy this tasty meat snack that doesn’t compromise on quality or taste.

“Costco has been an incredible retail partner for us, and we are excited to expand our footprint within their warehouses once again,” said Jason Burke, founder of New Primal. “With the launch of our Rotisserie Seasoned Chicken Meat Sticks, we’re continuing our commitment to real-food sourcing and bold flavors, meeting the high standards of the Costco shopper head-on.”

New Primal’s Rotisserie Seasoned Chicken Meat Sticks are now available in a 12-count bag at Costco clubs in Texas for $13.99. To learn more about New Primal and explore the brand’s full product portfolio, visit newprimal.com.

About New Primal

Founded in 2012 by Jason Burke, New Primal is a pioneer in the clean-label snack industry, born from a mission to prove that meat snacks can be both healthy and delicious. Based in Charleston, SC, the brand offers a diverse lineup of high-protein, low-sugar snacks crafted from thoughtfully sourced ingredients, including 100% grass-fed beef and all-natural poultry. Driven by the mantra, “Protein that Keeps Your Pack Moving,” New Primal continues to redefine the protein aisle with artisanal quality, a commitment to human health, and bold, fun flavors the whole family can enjoy. For more information, visit newprimal.com.

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