Sockerbit Expands at Target Nationwide, Debuts New Swedish Candy: “Sour Foamy Lips & Skulls”

Sockerbit, the beloved Swedish candy brand known for its premium sweets made with clean, thoughtfully sourced ingredients, is introducing a brand-new product, Sour Foamy Lips & Skulls, now available in 1,600 Target stores nationwide and on Sockerbit.com. The playful addition joins the brand’s growing lineup of fan-favorite Swedish treats and comes with expanded placement in Target’s main candy aisle.

The newly introduced Sour Foamy Lips & Skulls are sour, foamy, and irresistibly balanced, combining a light, foamy bite with natural raspberry, strawberry, and forest fruits flavors. Like all Sockerbit products, this innovation is crafted with care using clean, non-GMO ingredients and is free from high fructose corn syrup, trans fats, and artificial dyes. In addition, all candies are sourced exclusively from Sockerbit’s partner factories that meet the highest health and quality standards in Europe.

“At Sockerbit, we’re always looking for new ways to bring a sense of joy and playfulness to the candy aisle,” said Florence Baras, co-founder of Sockerbit. “Our new Sour Foamy Lips & Skulls reimagine classic Swedish shapes with innovative textures and surprising flavor profiles, resulting in a bouncy, delightful treat. We’re thrilled to introduce this new treat to Target shoppers, bringing Swedish nostalgia to families across the United States.”

The launch marks a major milestone for the female-founded brand following its initial Target debut in November 2025. Now, with placement in Target’s permanent candy aisle, Sockerbit is making its authentic, signature Swedish sweets even more accessible. The brand’s focus on high-quality, thoughtfully sourced ingredients combined with its modern take on tradition delivers the kind of elevated yet approachable treat shoppers are looking for.

In addition to Sour Foamy Lips & Skulls, consumers can also shop some of the brand’s best-sellers, including the Sweet Mix, Sour Mix, and Strawberry Dream Candies, at Target stores nationwide.

To find Sockerbit at a Target store near you or shop online, visit Target.com.

For more information about Sockerbit, visit Sockerbit.com or follow along on Instagram and X.

Imagery HERE.

ABOUT SOCKERBIT: Sockerbit, Swedish for “sugar cube,” was founded in 2010 by Florence Baras and Stefan Ernberg, a couple who met while working at a candy company in Europe. They fell in love and moved to the U.S., setting out to bring Sweden’s lördagsgodis—the Saturday pick-and-mix ritual—to an American audience. They approach candy like design—curated, colorful, and obsessively sourced—focusing on quality and transparency by choosing clean ingredients free from high fructose corn syrup, artificial additives, and dyes. They only source their candies through factories that meet the highest health standards in Europe. Starting with a flagship in NYC in 2010, they quickly expanded to Los Angeles in 2014, opening on West 3rd Street. Today, they wholesale to over 3,000 locations and launched nationwide in 1,600 Target doors in the winter of 2025.