Plant Up Enters the U.S. Snack Market with Sam's Club Trial Across 154 Locations

TORONTO, ON — January 28, 2026

Plant Up, the Toronto-based snack brand known for its high-protein, better-for-you offerings, has announced its official entry into the United States with a retail trial in 154 Sam's Club locations across 11 states.

The launch marks Plant Up's first U.S. retail presence and builds on the brand's strong foundation in Canada, where it has expanded to more than 1,000 stores nationwide. U.S. shoppers will be introduced to Plant Up through its flagship Garlic Parmesan Protein Puffs, a product that reflects the brand's focus on products that deliver on flavour and functionality.

Plant Up has grown by staying close to consumers, refining its products through in-store sampling, consumer shows, and direct feedback across Canadian markets. That hands-on approach has shaped a snack that fits naturally into daily routines, appealing to families, active consumers, and anyone looking for a satisfying alternative within the evolving snacking category.

"We've spent the last three years building Plant Up across Canada," says Aamir Malkani, Founder of Plant Up. "This Sam's Club launch is about taking everything we've learned—about flavour, function, and what consumers actually want—and putting it to the ultimate test on the biggest stage of the world. The days of healthy snacks tasting like a chore are over."

Made with fava beans as its primary ingredient, Plant Up's protein puffs are baked, never fried, and offer a balanced nutritional profile without sacrificing flavour. Each serving delivers 8 grams of protein and 3 grams of fibre, and the product is non-GMO and gluten-free, meeting the needs of today's health-conscious snackers without overcomplication.

U.S. Trial Overview

• Retail Footprint: 154 Sam's Club locations across Texas, California, Georgia, North Carolina, Colorado, Alabama, Arkansas, Indiana, Kentucky, Ohio, and Tennessee

• Product Highlights: 8g protein and 3g fibre per serving; baked, non-GMO, and gluten-free, made with fava beans.

• Consumer Sampling: Nationwide in-store sampling on February 7, 2026, offering members an opportunity to experience the product firsthand

The 30-day trial will help determine Plant Up's long-term potential within the U.S. market and represents an important step in the brand's broader North American growth strategy.

About Plant Up

Born in Toronto and built for people that move, think, and eat with a purpose, Plant Up is on a mission to make smart snacking the new normal. By combining bold flavours, functional nutrition, and clean ingredients, Plant Up is redefining what better-for-you snacks can taste like.