Smash Foods Raises Growth Capital to Fuel Next Stage of Expansion

New York, NY — November 10, 2025 — Smash Foods, the better-for-you brand reimagining superfood jams and jam-packed snacks, announced the closing of its Series A financing, led by Eclair Partners with participation from Label Capital, Family Fund, and a strategic supply chain partner.

Smash has more than tripled sales year-over-year while operating profitably, and is sold nationwide in retailers including Whole Foods, Sprouts, Target, Walmart, Costco & more. This Series A marks the company's first institutional funding and will fuel team expansion, new distribution, and continued innovation within its portfolio, which includes its hero Superfood Jams, [PB&J] Snack Bites, and the recently launched Toasties - a modern take on the classic toaster pastry.

Founded in 2020 by Anna Peck and Steve Ford, Smash Foods began with its superfood jam made from upcycled fruit, dates, and chia seeds - originally branded as Chia Smash. The company rebranded to Smash in late 2024 (a rebrand led by Stone Strategy & Design) and has since expanded into a platform of "jam-packed" snacks, built on its signature hero jam and  same core promise: simple, real ingredients, no refined sugar, and family-friendly flavors that bring new life to everyday staples.

"We're thrilled to welcome Eclair Partners, Label Capital, Family Fund, and our other new partners," said Anna Peck, Co-Founder & CEO of Smash Foods. "Their experience scaling consumer brands, building strong teams, and shaping brands into household names will be invaluable as we take Smash to the next level."

"Smash is reimagining a mature category that has not seen real innovation in decades," said Laurent Marcel, Managing Partner at Eclair Partners. "We are excited to back Steve, Anna, and the Smash team as they scale across channels a brand already beloved by health-conscious families nationwide."

About Smash Foods

Smash Foods makes Superfood Jams and Jam-Packed Snacks designed for the whole family. With nutrient-dense ingredients, no refined sugars, and flavors everyone loves, Smash products are effortless to enjoy and made to be shared. Since launch, Smash has expanded into more than 3,000 doors nationwide.

About Eclair Partners

Eclair Partners is a New York based investment and advisory firm dedicated to disruptive and scalable food brands in North America. It was founded by Laurent Marcel, former CEO of Danone's venture capital arm, with an ambition to support founders inventing healthier and more sustainable food options.

About Label Capital

Label Capital is a Paris-based growth equity firm investing in the next generation of visionary consumer brands across Europe and the US. The fund backs companies redefining how we live, move, and feel, building products and experiences that shape both categories and communities.

About The Family Fund 

The Family Fund ("F3C") is a VC firm focused on investing in the future of consumer. F3C is built by founders for founders and backed by an expansive network of industry insiders who have scaled businesses across brands and technology, bringing over three decades of experience and relationships to support bold entrepreneurs transforming the human experience.