The Perfect Pair For Your Pantry: Brightland’s Everyday Cooking Oil and Everyday Salad Oil Land At Whole Foods Market

LOS ANGELES (October 7, 2025) –– Brightland, the brand that brings joyful and beautifully designed pantry staples to kitchens across the country, announced today the launch of its Everyday Line of olive oils in select Whole Foods Market stores across the country. 

The Everyday Line includes two versatile extra-virgin olive oils in squeeze bottles, designed in Brightland’s inimitable aesthetic and sourced exclusively from California. The product line launched in June 2025 with Everyday Cooking Oil and Everyday Salad Oil; created to offer the Brightland community high-quality oils better suited for daily use as it pertains to price point, flavor profile, and format.

“Brightland’s extra virgin olive oil brings an element of beauty, craft, and confidence to the kitchen–making anyone feel like a chef in their own at home," said Brooke Gil, Principal Category Merchant at Whole Foods Market. "It perfectly captures the Kitchen Couture trend from Whole Foods Market’s 2026 Food Trends report, where everyday essentials double as design statements that make cooking feel like an act of joy.”

Brightland’s Alive olive oils, balsamic vinegar, and Pizza Oil are already popular products in Whole Foods Market, speaking to the brand’s growth across all channels, but especially in grocery stores. According to Brightland CEO and Founder, Aishwarya Iyer, grocery sales are up 1083% from 2023 to 2025.  

“When I started Brightland, my goal was to create a brand that would change the way people think about olive oil, and to be on the shelves of a company as respected and committed to quality as Whole Foods Market is a true honor,” said Iyer. “To have the Everyday Line carried at Whole Foods Market is a significant milestone for us, and we’re so grateful for their belief in our mission.” 

The Everyday oils come in custom-designed 750ml squeeze bottles that are both beautiful enough to display on your countertop and practical for mess-free use. The product line signals an exciting new chapter for Brightland, which has pioneered the super premium olive oil movement in the U.S. since its launch in 2020. Having quickly become known for its charming gifting experiences, Brightland’s launch of its beloved Pizza Oil and then the Everyday Line, is furthering its mission to make premium, single-origin California olive oil accessible to as many people as possible. 

“We’re committed to sourcing our single-origin olive oils from California, a state that has the toughest quality standards in the world,” stated Iyer. “We take it a step further by lab-testing every batch, ensuring that our olive oil is exceptionally pure and fresh, even by California’s high standards. It’s become clear to us that our valued retail collaborators see and taste that difference for themselves.”