Icons Collide: Kraft Grated Parmesan Cheese and Pop Secret Popcorn Unite for the Ultimate Snacking Mash - Up
The collab brings together two household favorites in one kit, reimagining fall snacking with a modern twist on the flavors people know and love. The collection includes Kraft Grated Parmesan Cheese in its iconic 8-oz. green canister with a six-pack of Pop Secret Movie Theater Butter Microwave Popcorn.
“Snacking should be simple, joyful and a little unexpected,” said Lauren Papa, Sr. Associate Brand Manager (Kraft Parmesan) at Lactalis Heritage Dairy. “By combining two signature flavors people grew up with – Kraft Grated Parmesan Cheese and Pop Secret Microwave Popcorn – into one unforgettable snack, we’re celebrating tradition while offering something fresh and exciting.”
“To make the collection even more fun, each kit includes a QR code unlocking exclusive digital content, plus a limited-edition sticker sheet celebrating the mash-up,” said Megan Patterson, Head of Digital Marketing at Lactalis Heritage Dairy. “With just a pop and a sprinkle, snackers can reinvent their fall routines – whether it’s movie marathons, back to school celebrations, game days, or cozy afternoons at home – giving every bowl of popcorn a nostalgic glow-up.”
“This collaboration brings together two pantry staples that have been part of family memories for decades,” said Chris Lowrey, Brand Director at Our Home. “We wanted to create a snack experience that sparks an instant smile, reminding people of their favorite flavors while giving them a new way to enjoy them. This partnership truly hits the mark and taste buds!”
For more information about Kraft Natural Cheese, find recipe inspiration and fall snacking must-haves, and locate a store near you, visit or follow the brand on Instagram. Under Our Home, Pop Secret introduced its refreshed packaging featuring an on-pack Butter Metter™ across its core microwave popcorn and launched its ready-to-eat innovation nationwide. For more information on Our Home, visit . To learn more about Pop Secret, please visit or follow on Instagram .
About Kraft Natural Cheese
Kraft Natural Cheese has been a trusted household name since 1904, delivering exceptional quality and flavor to mealtimes around the world. With a commitment to craftsmanship and innovation, Kraft Natural Cheese continues to be the go-to choice for families and food enthusiasts alike with its broad portfolio of natural cheeses?including shreds, chunks and slices.?As part of the Lactalis Heritage Dairy portfolio of brands, Kraft Natural Cheese has more than 150+ years of combined dairy experience reflected in its cheesemaking.?For more information and for recipe inspiration, visit?or follow the brand on Instagram?
About Lactalis USA
Lactalis USA is committed to enriching lives by producing nutritious and great-tasting dairy products. The company offers an unrivaled house of beloved dairy brands in the United States including Galbani® Italian cheeses, Président® specialty cheeses and gourmet butters, Kraft® brands in natural and grated cheeses, Breakstone’s® cottage cheese, ricotta and sour cream, Cracker Barrel® cheese, Black Diamond® cheddar cheese, Parmalat® milk, yogurt brands such as siggi’s®, Stonyfield Organic®, Brown Cow™, Green Mountain Creamery®, Mountain High, Yoplait®, Go-Gurt®, :ratio®, Oui® and Karoun®, Gopi®, Arz® and other brands in the ethnic channel.
In the United States the company has approximately 5,000 employees, with 13 manufacturing facilities located in 9 states, and corporate offices in New York City, San Fernando, Calif., Chicago, Ill., Minneapolis, Minn., Buffalo, N.Y. and Bedford, N.H. Lactalis USA is part of Lactalis Group, the world’s leading dairy company, a French family business founded in 1933 in Laval, France.
For more information about Lactalis USA’s divisions, visit , , , and . Follow Lactalis USA on Instagram and like us on Facebook.
About Pop Secret
Pop Secret is a leading popcorn brand in the Our Home portfolio known for delivering big, buttery flavor and high-quality kernels to snack lovers everywhere. Since 1986,?Pop Secret?has offered a variety of convenient options from classic microwave popcorn to ready-to-eat varieties perfect for movie nights or anytime snacking. Committed to fun, flavor, and shared moments, Pop Secret continues to bring people together, one popped kernel at a time.
About Our Home
Our Home is a leading, independent better-for-you snack platform that provides delicious, wholesome snacks at a great value. Our Home strives to create nourishing snacks that offer a warm and welcoming sense of familiarity to communities, catering to every occasion and satisfying various cravings. This commitment is demonstrated through the company's ownership of production and manufacturing facilities spanning all snack sub-categories.
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