Diana’s Reimagines the Classic PB&J with New Peanut Butter & Strawberry Frozen Banana Bites

New York, NY (July 9, 2025) — Diana’s, a freezer aisle icon for over 30 years, is putting a better-for-you spin on a childhood classic with the launch of Peanut Butter & Strawberry Bites. The new, whole-fruit bites featuring frozen banana slices dipped in strawberry-infused white chocolate and a thick layer of creamy peanut butter is a wholesome, nostalgic treat with just 90 calories per serving.

Each bite begins with delicious upcycled bananas — rescued at peak ripeness and frozen to lock in flavor — which are then layered with layers of real peanut butter and white chocolate infused with freeze-dried strawberries for a sweet, creamy, and perfectly poppable treat. By using real strawberries instead of artificial flavors, dyes, or syrups, Diana’s Peanut Butter & Strawberry Bites deliver a bold, natural fruit flavor without unnecessary additives commonly found in other snacks.

Available now in the New York City metro area via FreshDirect and select retailers, Diana’s newest innovation is poised to become a go-to summer and back-to-school staple as it rolls out to more retailers in the coming months.

“With so much nostalgia around peanut butter and jelly, we wanted to reimagine the beloved classic for today’s ingredient-conscious consumer,” said Neil Cox, CEO of Diana’s. “Our Peanut Butter & Strawberry Bites deliver the indulgence people love, using real fruit and no shortcuts — just clean, craveable ingredients.”

Diana’s Peanut Butter & Strawberry Bites:

• Only 90 calories per serving for guilt-free indulgence
• Real fruit, real chocolate, real peanut butter – no artificial flavors, dyes, or syrups
• Gluten-free, cholesterol-free, and free from artificial preservatives
• Just 4g of added sugar and packed with fiber and antioxidants
• Perfect for snacking straight from the freezer – no prep required

Diana’s Peanut Butter & Strawberry Bites are now available exclusively through FreshDirect and select NYC-area retailers, and will roll out to additional retailers across the U.S. in the coming months. Learn more at dianasbananas.com and @thedianasbananas.

About Diana’s™

Wholesome, nostalgic frozen fruit treats for the whole family — found in the freezer aisle.

Diana’s™ was born at the 1984 Taste of Chicago Festival and has been crafting premium chocolate-covered frozen bananas ever since. A pioneer in sustainable snacking, Diana’s sources its bananas from Ecuador, minimizing food waste by upcycling small or slightly irregular bananas and giving them new life with a luxe coating of high-quality chocolate. 

Diana’s are available in more than 10,000 retailers nationwide, including Walmart, Kroger, Albertsons, Publix, Sprouts, Whole Foods, Meijer, Target, and more. Enjoy all of Diana’s craveable flavors: Diana’s Banana Halves in Milk Chocolate, Dark Chocolate, Salted Caramel, and Peanut Butter Cup, and Banana Bites in Milk and Dark Chocolate, White Chocolate Cinnamon Granola Crunch, Dark Chocolate Caramel Crunch, Birthday Cake, and Peanut Butter & Strawberry. 

Shop nationwide and find a retailer near you at dianasbananas.com/where-to-buy 

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