Hey!Hunger Reimagines The Frozen Plant-Based Category With Bold, Indian-Inspired Clean Label Tikka Patties

SAN FRANCISCO, CA — June 25, 2025— Hey!Hunger, a rising innovator in clean-label frozen foods, is redefining what plant-based eating looks like in retail. With its globally inspired, nutrient-dense Tikka Patties, the woman-founded brand is bringing bold Indian flavors and ultra low-processed nutrition to the frozen entrée set.

Crafted from organic vegetables, legumes, and a medley of nuts and seeds—including walnuts, pistachios, and flaxseeds—Hey!Hunger's Tikka Patties are high in protein, fiber, and natural flavor. Unlike most meat analogs, they contain no isolates, gums, or preservatives.

“Today’s consumers want flavor-forward, functional foods they can feel good about,” says founder Shireen Khera, a former Fortune 500 executive turned food entrepreneur. “We’re proud to offer something both modern and rooted in culinary heritage—convenient for today’s busy families, but inspired by the home-cooked meals I grew up with in India.”

Key Differentiators

• Ultra-Clean Label: Only whole food ingredients—no fillers, additives, or protein isolates.
• Global Flavor, Familiar Format: Inspired by Indian street foods, ready in minutes.
• Nutritionally Dense: Formulated for complete plant-based nourishment with nuts, seeds, and legumes.
• Frozen for Convenience: Sauté, bake, or air-fry—ideal for busy households.
• Sustainability Built-In: Organic sourcing, zero-waste production, and recycled packaging.
• Mission-Driven: Ongoing commitment to hunger relief through community partnerships.

Currently available in Good Earth, Berkeley Bowl, Rainbow Market, Woodlands, and 30+ select independent natural stores across Northern California, Hey!Hunger is actively expanding into key retail regions through strategic distributor partnerships.

A Cultural Shift in the Plant-Based Aisle

Hey!Hunger is carving out a distinct space between ultra-processed meat replacements and traditional veggie burgers. By centering cultural authenticity, whole ingredients, and real nutrition, the brand is reshaping consumer expectations in the frozen aisle.

“We see strong demand from consumers who want real food, bold flavors, and something beyond the usual lentil patty,” adds Khera. “Hey!Hunger delivers on all three—and we’re just getting started.”

About Hey!Hunger Hey!Hunger is a woman- and immigrant-founded food company bringing bold, ultra clean Indian-inspired frozen meals to market. With a focus on real ingredients, sustainability, and cultural authenticity, the brand aims to change the plant-based category—one tikka patty at a time.

Media, buyer, and distributor inquiries: 

Shireen Khera 

415-758-3030

Follow us: @hey.hunger on Instagram