MOSH Expands Brain Health Mission with Launch of Plant-Based Bar Collection

MOSH, the mission-driven Brain Brand® co-founded by Maria Shriver and Patrick Schwarzenegger, has launched a new vegan protein bar collection in honor of Brain Health Awareness Month, expanding plant-based choices for consumers while maintaining the brand’s commitment to revolutionary brain health nutrition. The new lineup features three flavors: Hazelnut Chocolate Chip, Peanut Chocolate Chip, and Chocolate Chip Cookie.

“We’ve always believed brain health nutrition should be for everyone,” said MOSH co-founder Patrick Schwarzenegger. “These vegan bars aren’t about replacing what we have—they’re about inclusion. Now people who couldn’t try MOSH before can experience what we’re all about, and our loyal customers get even more delicious choices.”

MOSH’s new plant-based bars deliver the same cognitive benefits as the brand’s original whey-based collection, featuring scientifically-backed Cognizin® Citicoline—the only premium nootropic of its kind found in protein bars. Each bar combines Cognizin® with MOSH’s signature brain blend, including lion’s mane, ashwagandha, omega-3s, and vitamins B12 and D3, creating a unique ingredient powerhouse that supports both physical and cognitive health.

The three new flavors showcase MOSH’s commitment to indulgent taste profiles:

• Hazelnut Chocolate Chip - luscious cocoa and rich hazelnuts create a luxurious snacking experience
• Peanut Chocolate Chip - decadent, creamy peanut butter paired with rich, melty chocolate chips
• Chocolate Chip Cookie - wholesome almond butter base packed with mouthwatering chocolate morsels, reminiscent of fresh-baked cookies

“Brain health shouldn’t be limited by dietary restrictions,” added MOSH co-founder Maria Shriver. “By expanding into plant-based options, we’re not just broadening our product line—we’re broadening our impact.”

Debuting during Brain Health Awareness Month, the plant-based collection reinforces MOSH’s leadership in functional nutrition while expanding access to brain-boosting benefits. And like all the brand’s products, every bar purchased helps fund critical Alzheimer’s research through the Women's Alzheimer’s Movement at Cleveland Clinic—a partnership that has generated over $285,000 in research funding and supported two MOSH-sponsored grants to study the connection between nutrition and brain health.

“We listened to our community who wanted more options without compromising taste or brain health benefits,” said Schwarzenegger. “These bars show that you can have both—irresistible taste and real brain support. We're excited to welcome vegans and people following plant-based diets who couldn't try MOSH before, and give everyone more delicious ways to fuel their brain.”

The new plant-based lineup will be available at moshlife.com and on Amazon and TikTok Shop, with retail expansion planned for later this year. For more information about MOSH, visit moshlife.com or follow @moshlife on Instagram and Facebook, and @mosh_life on TikTok.

ABOUT MOSH 

Founded by Maria Shriver and Patrick Schwarzenegger, MOSH was born from a deeply personal journey after the mother-son duo witnessed a loved one's battle with Alzheimer’s. This ignited their shared mission to encourage every generation to proactively nurture their brain health; now, MOSH is revolutionizing the protein bar category by prioritizing both physical and cognitive nutrition. Its nutrient-dense formulation is the first and only on the market to feature science-backed Cognizin® Citicoline, a premium nootropic that has been scientifically studied for its beneficial effects on focus, attention and memory. The company also serves as a resource for brain health education, and every MOSH purchase helps fund research at the Women's Alzheimer’s Movement (WAM) at Cleveland Clinic. For more information, visit moshlife.com.