Dr. Praeger’s Reinvents Pizza Snacking with Pizza Stars – A Cleaner, Veggie-Forward Take on a Billion-Dollar Industry

SADDLE BROOK, N.J. – Dr. Praeger’s, a leader in better-for-you frozen foods, is shaking up the $1.1 billion frozen pizza snack category with the launch of Pizza Stars—a cleaner, veggie-forward alternative to traditional options. Building on the 15+ year success of its beloved Littles product line – which has helped families incorporate more vegetables into their diets – Dr. Praeger’s is expanding its snacking portfolio to appeal to kids and adults of all ages with a craveable, cheesy, and wholesome pizza bite.

Dr. Praeger’s Pizza Stars are crafted with real vegetables as the first ingredient, including cauliflower, zucchini, navy beans, and onions, blended with real mozzarella cheese, tomato paste, whole grain oats, and simple seasonings. The result? A craveable cheesy snack with 5g of protein, 4g of fiber, and only 170 calories per serving.

Compare that to the leading frozen pizza snack on the market, which is made with imitation cheese, artificial colors, preservatives like TBHQ and potassium sorbate, and a long list of processed ingredients. While theirs is packed with refined flour and modified starches, Pizza Stars use whole grains and real vegetables to deliver better taste, better nutrition, and better ingredients.

“For years, Dr. Praeger’s has been a go-to for families looking for cleaner, better-for-you options, and we’re excited to bring that same philosophy to one of the biggest snacking categories out there,” says Andy Reichgut, CEO of Dr. Praeger’s. “With the success of Littles, we know there’s a demand for veggie-forward snacks that taste amazing. Pizza Stars deliver everything people love about pizza—cheesy, savory, and delicious—while packing in real veggies, whole grains, and simple ingredients you can trust.” 

In addition to Pizza Stars, Dr. Praeger’s is introducing three more unexpected, veggie-packed innovations:

• Taco Stars – Indulge in the deliciousness of taco with a veggie twist, featuring black beans, corn, red peppers, and mild taco seasoning in a star-shaped snack bite.
• Ranch Crunchy Veggie Fries – Made with ten different vegetables, these crunchy fries are seasoned with zesty ranch for the perfect snackable bite.
• Broccoli Cheddar Cheesy Bites – A blend of real cheddar cheese and broccoli wrapped in a crispy bite-sized form, ideal for dipping, sharing, or savoring solo.

The new products will begin rolling out nationwide this month at Target, Whole Foods Market, and Fresh Direct, with additional availability in June at Kroger and Albertsons. At Target, shoppers will find Pizza Stars, Taco Stars, and Ranch Crunchy Veggie Fries, while Whole Foods Market will offer Pizza Stars and Broccoli Cheddar Cheesy Bites. Fresh Direct will carry Pizza Stars and Taco Stars. In June, the products will continue their expansion, with Pizza Stars and Taco Stars launching at Kroger and all three snacks—Pizza Stars, Taco Stars, and Ranch Crunchy Veggie Fries—available at Albertsons.

With bold flavors, fun shapes, and the wholesome power of real veggies, Dr. Praeger’s continues to prove that better-for-you snacking can be delicious, satisfying, and accessible for all. 

About Dr. Praeger’s

For over three decades, Dr. Praeger’s has been committed to pioneering delicious and convenient ways to help people eat more vegetables. Known for their veggie-forward products, Dr. Praeger’s caters to the nutrition-curious and those seeking minimally processed, clean-ingredient foods. With innovative offerings like Crunchy Veggie Burgers and the category-leading Littles line, Dr. Praeger’s makes healthy eating accessible and enjoyable for all ages.