Dr. Praeger’s Appoints James D’Agosta as Chief Customer Officer

Elmwood Park, NJ – April 16, 2025 – Dr. Praeger’s, a pioneer in the better-for-you frozen food market specializing in delicious and nutritious veggie-forward foods made from simple ingredients, announced today that James D’Agosta has joined the Company as Chief Customer Officer. Dr. Praeger’s is a portfolio company of Vestar Capital Partners.

“James brings an impressive track record of building businesses through strategic customer partnerships and strong teams. His diverse experience across multiple channels and categories will be a huge asset for the team at Dr. Praeger’s,” said Dr. Praeger’s CEO Andy Reichgut.

Mr. D’Agosta is an accomplished sales executive with a diverse background in consumer packaged goods companies including Reckitt Benckiser, Pinnacle Foods and Marcal Manufacturing. Most recently, he served as CEO at Rite Stuff Foods after it was acquired by the German company Frostkrone. Mr. D’Agosta previously spent over 10 years at Ventura Foods in senior executive positions leading retail sales, foodservice and their international business. He holds a bachelor’s degree in economics from Gettysburg College.

"I am thrilled to join the Dr. Praeger’s team during such an exciting time for the company,” said Mr. D’Agosta. “With a strong foundation and a clear focus on innovation, I’m inspired by the opportunity to help drive growth and advance the mission of bringing healthy, veggie-forward food to more people."

About Dr. Praeger’s

Dr. Praeger’s was founded in 1994 by Drs. Praeger and Somberg, cardiothoracic surgeons, to create nutritious, convenient, and delicious frozen food that encourages healthier eating. They focused on using simple, real ingredients. Today, the brand remains committed to this vision, offering OU Kosher, Non-GMO Project Verified, Gluten-Free, and Vegan products. 

About Vestar Capital Partners

Vestar Capital Partners is a leading U.S. middle-market private equity firm specializing in management buyouts and growth capital investments. Vestar invests and collaborates with incumbent management teams and private owners to build long-term enterprise value, with a focus on Consumer, Business & Technology Services and Healthcare. Since inception in 1988, Vestar funds have invested $12 billion in 94 companies – as well as more than 200 add-on acquisitions – with a total enterprise value of approximately $61 billion.