That’s it. to Debut Organic Crunchables at Expo West, Raising the Standard for Toddler Snacks

That’s it., makers of the #1 fruit bar in America, is unveiling its latest innovation, Organic Fruit Crunchables, at Natural Products Expo West. Made from 100% real, whole fruit with no added sugars, concentrates, or artificial ingredients, Crunchables sets a new standard in a category dominated by ultra-processed fruit snacks that contain little to no actual fruit.

Developed in response to insights from NutritionFAM, That’s it.’s network of nutrition professionals, Organic Crunchables address a critical gap in toddler nutrition. According to That’s it.’s annual Snacking Trends Survey, 94% of experts emphasize the importance of incorporating more fruits and vegetables into daily diets, while 70% believe healthy snacking habits should start at the toddler stage. Yet, many toddler snacks fail to meet basic nutrition standards. That’s it. created Crunchables as a truly clean, allergy-friendly alternative, free from the top 12 allergens, giving parents a real fruit option they can trust.

"Parents deserve real, whole-food snacks they can feel good about—without the added sugars and artificial ingredients found in so many toddler snacks,” said Dr. Lior Lewensztain, Founder & CEO. “Crunchables redefine what snacking should be at this stage—made with just 1–2 ingredients, simple, clean, and packed with real fruit.”

Visit That’s it. in Hall E at Booth #5011 to experience Organic Crunchables firsthand.