Best Terms: Keith Kohler, Founder, K2 Group, LLC
🧾 Best Terms: Keith Kohler, Founder, K2 Group, LLC
Keith Kohler has remade himself in the past few years, evolving from a reliable service provider into a first-rate advocate and advisor to early-stage entrepreneurs, helping them realize the ramifications of the financial and operational decisions they make and creating foundations for stable growth.
Kohler meets with hundreds of brands, helping them to find the right “stack” of financing solutions, from SBA loans to inventory bridge and AR financing to both venture debt and even venture capital. He’s kind, a great listener, but also a firm believer in the tough work that brands need to do to get their finances in order, throwing cold water on years of ingrained growth-at-all-cost strategies that have thrown many brands into a low-margin penalty box.
Kohler has become a key sounding board for brands, and with his good nature and smart takes on the business, he’s been able to parlay that into a dedicated base of clients and a terrific set of connections for brands that are able to weather tough times.