Kim Coffin, Chief Forager, Sprouts Farmers Market
🔑 Kim Coffin, Chief Forager, Sprouts Farmers Market
With Sprouts emerging as one of the most influential grocery accounts for emerging brands, Coffin’s ability to take a product and expose it to millions of new customers is powerful indeed. But it’s tempered by an understanding that brands can’t succeed if they can’t make more products, stretch marketing dollars and keep consumer interest. So Coffin has moved the chain to partner with groups like TIG Brands and L.A. Libations to grow and support those new brands – to avoid the boom-splat that can accompany a hot debut. It’s no guarantee of success, but it sure improves the odds.