Craig Shiesley, CEO, Yasso
🏈 Craig Shiesley, CEO, Yasso
With eyes on the prize (or exit) Yasso CEO Shiesley led the frozen novelty brand to a deal with ice cream powerhouse Unilever – a result of his ability to diversify the line beyond its flagship pops, into new, portable novelty products and step up its marketing game. The result: a brand that managed to grow from regional darling to national player, across channels of business. During the current economic climate, with capital in short supply, the Yasso deal is the first sign of life for the M&A market.