Greg Sewitz and Gabi Lewis: The Protein Pioneers
Protein has quickly become one of the most – if not the most – influential forces shaping the modern food and beverage industry over the past few years. But Magic Spoon founders Greg Sewitz and Gabi Lewis were producing clean-ingredient, protein-packed, nostalgia-inspired long before the “proteinification” of nearly every category, making them pioneers in the space. The duo has continued to build out Magic Spoon’s morning meal platform with a number of innovations, including cereal treats, granola, toaster pastries and oatmeal. Just as importantly, they’ve grown the digitally native brand to over 30,000 doors nationwide four years after entering brick-and-mortar retail, helping develop the blueprint for the modern omnichannel food scaling playbook.