Chad Janis: Green-ing Gummies
Getting people to eat their greens has always been a challenge. Chad Janis found a way to make it feel like a treat. With Grüns, he transformed the daily greens supplement into a gummy format that resonated with consumers who wanted convenience, functionality and a little fun alongside their wellness routines. The idea caught on quickly. In less than three years, Grüns grew into one of the fastest-growing brands in the supplement space, surpassing $300 million in annual revenue and reaching a reported $500 million valuation before its acquisition by Unilever this spring. But Janis wasn’t just selling green gummies; he was helping redefine how consumers think about functional nutrition. By turning a chore into a habit, Grüns showed that delivery format can be just as important as ingredients. It’s the kind of consumer insight that doesn’t just build a successful brand — it reshapes an entire category.