Headlines

The CPG Week team discusses the launch of a new soda line from sparkling water maker Spindrift just a month after its sale to a private equity group. Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as what the sale spells for prior owner (and PRIME maker) Congo Brands.

Robert Broome created chilled oat bar brand Mooski three years ago as a fresh take on granola bars using a formulation inspired by his family’s muesli recipe. He didn’t realize then that he had developed the perfect product for skiers and snowboarders, an avid community of consumers seeking slope-worthy snacks that don’t harden in frigid temperatures.

The grocery industry is gearing up for a slow year as retailers across all channels – including natural, discount, mass, conventional and even third-parties like Instacart – project a deceleration in sales throughout the course of 2025.

B&G Foods is doubling down on its portfolio reshaping efforts, seeking to build a “stable platform” for future growth after posting a Q4 net loss of $222.4 million in its earnings report yesterday.

Instacart’s strong Q4 and full-year performance was not enough to soothe investor and analyst fears about the slow growth set to capture the grocery industry in 2025 as shares were down 9.66% to $44.04 per share today in mid-morning trading.

The latest launch from specialty olive oil brand Graza is a single-origin, high-heat cooking oil that co-founder and CEO Andrew Benin described as a “game-changer.” The new varietal debuts this week at Whole Foods Market stores nationwide in spray bottle and squeeze bottle formats. A two-liter jug will be available online in the coming weeks.

Lakeview Farms and its newly-acquired noosa brand have merged to form new entity Novus Foods. The move comes less than three months after CapVest Partners-owned Lakeview announced its plans to acquire noosa from Campbell’s.

Amidst accelerated growth, chef-crafted veggie burger brand Actual Veggies is making new hires and ramping up marketing efforts with the support of a $7 million investment round led by Relentless Consumer Partners, announced today.

Today we are diving into the anticipated appointment of Florida attorney Kyle Diamantas as the new FDA Human Foods deputy commissioner.

In this week’s notable new products roundup, organic açai bowl franchise OAKBERRY makes its supermarket debut, Japanese food tech company BASE FOOD launches in the U.S. and Daily Harvest reimagines its Bites line.