Expo West

BevNET editor-in-chief Jeff Klineman and Nosh managing editor Monica Watrous share insights from the second day of Natural Products Expo West 2025 in Anaheim, Calif. Highlights include the industry’s continued embrace diversity, equity and inclusion efforts for entrepreneurs, representation of the Make America Healthy Again movement, and a shift away from seed oils sparking demand for alternative fats including beef tallow and chicken schmaltz.

The Natural Products Expo West show floor was buzzing on day one with new products, refreshed brand identities and stories about shifting category focuses. Here’s a look at the Nosh team’s thoughts, observations and analysis from the first day of the natural products Super Bowl.

Reporting live from the first full day of Natural Products Expo West 2025 in Anaheim, Calif., Nosh managing editor Monica Watrous and BevNET editor-in-chief Jeff Klineman share insights from conversations on the show floor about tariffs and other looming challenges on supply chains, as well as observations of themes in new product development, from protein callouts to coffee alternatives.

The hallowed halls of Natural Products Expo West 2025 all officially open today in Anaheim, Calif. Our coverage of the event kicks off with the latest from Harken Sweets, Rustic Bakery, Seattle Chocolate, Bubbies Ice Cream and RedBud Brands.

At Natural Products Expo West, exhibitors are slated to unveil a spate of new snacks spanning protein bars, cookies, potato chips, chocolate and more. Here’s a taste of the latest launches on display throughout the trade show floor.

Launching at Expo West this week is Wild Fox Foods, a new seed oil-free snack brand from the founders of Kevin’s Natural Foods.

Many brands took to this year’s Expo West to highlight rebrands and packaging refreshes across existing products and formats. Check out this gallery for the fresh new looks.

Evergreen talked to Nosh about its packaging rebrand and reformulated better-for-you breakfast products as it sheds its identity of being a health food brand and positions with flavor first towards more conventional consumers.

With its launch of shelf-stable aiolis, Haven’s Kitchen is set to expand into new retail channels, including online grocery.

Supergut talks to Nosh at Expo West about its positioning as a gut-health focused food brand that has found a sweet spot amidst consumer interest in GLP-1 drugs to control appetite.