Don’t call Whole30 a diet. It’s a lifestyle or, as the brand calls it, a “self-experiment.” It’s this mindset that has enabled the 13-year-old Whole30 plan to continue to attract new devotees as well as retain existing members while other diets have waxed and waned.

At NOSH Live Winter 2022 on December 1 and 2 in Santa Monica, Whole30 founder and CEO Melissa Urban will explain a key method for achieving Whole30’s longevity: the community around it. She’ll discuss how she and her team have been able to maintain and ultimately evolve that community as she has come to understand her own thinking about the importance of an inclusive environment. Audience members will also hear how Urban has approached product development for her Whole30 CPG line in order to bring more shoppers into the fold.

Urban’s talk will help attendees consider the ways they are developing their own communities, their long-term plans, and the ways they can keep their brand and company values resonant, vital and timely.

In addition to panel discussions and industry presentations, attendees can watch the NOSH Live Pitch Slam, attend Boot Camp or take part in Elevator Talk, sample the latest innovations in natural food, and network with founders, brand leaders, distributors, service providers, retailers and investors.

Register for NOSH Live Summer 2022 >>

Sponsorships are still available for NOSH Live Winter 2022 as well. Connect with our sales team to get involved.

About NOSH Live

NOSH Live is a two-day business event for the natural food industry. The cutting-edge conference drives valuable industry connections and promotes the exchange of strategies and ideas. Specific to CPG food companies, the program explores growth strategy, sales, marketing, investment, and more through case-based presentations and panels by an all-star roster of speakers.