WINTER 2022 | DEC 1+2 | SANTA MONICA
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Boot Camp: Education to Get You Started on Day 1
On the morning of Day 1, industry newcomers attending NOSH Live can learn the basics of running a food business and jumpstart their networking during Boot Camp. Experts will present on the 5 topics early-stage food brands need to know, including finance, sales, marketing, design, and operations.
Following the presentations, attendees will have the opportunity to sit down with the experts and ask them their toughest questions. Here are the details:
Thursday, December 1st - Morning Session
- 90 mins of presentations
- 30 mins of roundtable networking
Boot Camp helps lay the foundation for success. If you're just getting started in the natural packaged food industry, we recommend you attend the 90 minute segment.
Past Boot Camp Speakers
Boot Camp Example Agenda
Thursday, December 1 - Morning Session
Print the agenda for Thursday, December 01
Please note: All times US Pacific Time
- 7:00 AM9:00 AM
Breakfast & Registration
Breakfast, coffee and beverages are served from 7:00 AM to 9:00 AM PT and are included with registration. Registration and badge pick up opens for the day at 7:00 AM PT.
- 8:00 AM8:15 AM
Boot Camp - Getting Off on the Right Foot: Establishing a Broker Relationship
On the morning of Day 1, industry newcomers attending NOSH Live can learn the basics of running a food business and jumpstart their networking during Boot Camp.
Boot Camp Location: Palisades BCD, 5th Floor
- 8:15 AM8:30 AM
Boot Camp - Allocating Your Budget Wisely: Understanding Trade Spend
- 8:30 AM8:45 AM
Boot Camp - Developing Your Go-to-Market Plan: Focusing on Regional Wins
- 8:45 AM9:00 AM
Boot Camp - Building a Design Strategy
Raphael Farasat
- 9:00 AM9:30 AM
Boot Camp - Roundtable Q&A
- Raphael Farasat
- 9:30 AM10:00 AM
Networking Break & Sampling
- 10:00 AM10:10 AM
Welcome Remarks
- 10:10 AM10:35 AM
The Whole Picture: Building, Growing and Evolving Your Community
Whole30 founder and CEO Melissa Urban will explain a key method for achieving Whole30’s longevity: the community around it. She’ll discuss how she and her team have been able to maintain and ultimately evolve that community as she has come to understand her own thinking about the importance of an inclusive environment. Audience members will also hear how Urban has approached product development for her Whole30 CPG line in order to bring more shoppers into the fold.
- 10:35 AM11:00 AM
A Retailer's Evolution. How Kroger is Working With Emerging and Natural Brands
Holly Adrien, Natural and Organic Strategy and Innovation Manager for grocery chain Kroger, will share how she sources, onboards and works with better-for-you or emerging brands. Kroger has undergone an evolution in how it approaches natural food brands, and on the cusp of possibly another transition, Adrien will share with the NOSH audience why natural is a focus point for the conventional retailer and how the category plays a part in its larger basket building and customer retention strategy.
- 11:00 AM11:25 AM
Chamberlain Coffee: Inside Creator-Based CPG
Social media superstar Emma Chamberlain – the Chamberlain Coffee founder famous for YouTube, podcasting, modeling, fashion, and the mirror she holds up to her generation – will join NOSH Live for a special conversation on the convergence of the Creator Economy with the food business. Joined by Chamberlain Coffee CEO Chris Gallant, Chamberlain will take the NOSH Live audience into this new world of CPG, one in which the product choices extend from the founder’s passions to a social media audience of more than 35 million followers.
- 11:25 AM11:50 AM
A Look Back, a Peek Forward: Investor Outlook for 2023
Jared Stein, co-founder of Los Angeles-based private equity investment firm Monogram Capital Partners, will take to the NOSH Live stage to lead a discussion the investment landscape for 2023 while reflecting on the past year. During his talk, Stein will discuss how to develop the next category of leaders with flexible capital, deep domain knowledge and access to transformative industry relationships.
Jared Stein
- 11:50 AM12:15 PM
Brand Integrity As Your Main Asset
During a keynote talk on the morning of Dec. 1, Nelson, who has written extensively on entrepreneurship in the Wall Street Journal, will offer a master class on the financial challenges facing growing founder-led brands as they seek to use capital wisely amidst a fiscal environment that portends a slowdown in fund investment. She’ll share lessons learned from both her time at Sprinkles and her investments and venture studio work at CN2 on smart company growth, community building and risk-taking.
- 12:15 PM12:30 PM
NOSH Best of 2022 Awards Announced
Celebrate the best and brightest of the year with NOSH’s Best of 2022 Awards — which will include an on-stage discussion with one of our award winners.
- 12:30 PM2:00 PM
Lunch Break, Sampling & Elevator Talk
- 2:00 PM2:40 PM
Breakout: Making Sustainability Core To Your Supply Chain and Business Model
Location: Arcadia Ballroom, 5th Floor
Sustainability and supply chains have been two hot topics for discussion over the past few years. Join CPG experts from Simple Mills, Daily Harvest and Scout Canning for a lively discussion that will merge these two important aspects of business while providing insight to building a brand with the positive environmental practices at its core.
- 2:00 PM2:40 PM
Breakout: Exclusive Session: Sprinkles of Wisdom, Frosted Tips -- A Deep Dive Q & A with Candace Nelson on Leadership, Gen Z, Investing and Entrepreneurship
Location: Palisades, 5th Floor
Engage in a deep dive Q&A with Candace Nelson on leadership, Gen Z, investing and entrepreneurship. Nelson will return to the stage to dig deeper into the specific issues facing founders during a special, exclusive breakout session available to the first 100 attendees of NOSH Live to arrive with a copy of Sweet Success. She’ll get candid about her experiences as a female entrepreneur, managing Millennials and Gen Z in the digital age, and her journey afterward launching her own venture fund, and engage in open dialogue with attendees about their own challenges and concerns.
- 2:00 PM2:40 PM
Breakout: Drop-In Mastermind Session -- Explore Challenges with Your Peers in this Informal Moderated Workshop
Location: Catalina Ballroom, 4th Floor
Explore challenges with your peers in this informal moderated workshop with Bob Burke, Brad Barnhorn, and John Maggiore.
- 2:40 PM2:50 PM
Networking Break
- 2:50 PM3:30 PM
Sponsored Breakout: Stocking Shelves that Stand for Something
Location: Arcadia Ballroom, 5th Floor
Forward-thinking sustainability initiatives have become table stakes for retailers of all sizes. Brands with sustainability at the core drive nearly a third of CPG growth and are growing faster than their conventional category rivals, despite premium pricing (Source: IRI). Join Perfect Day for a fireside chat to hear from an established brand, a start-up, and one of the country’s largest retailers on the growing potential of sustainability. Learn how you can make your brand mean more to your consumers, and how sustainability can mean more to your bottom line.
- 2:50 PM3:30 PM
Breakout: Edibles 2.0: The Next Wave of Cannabis Snacks
Location: Palisades, 5th Floor
Gain an understanding of the innovations and challenges facing the THC-infused snacking category with TSUMo co-founder Caroline Yeh and Brightfield Group managing director Bethany Gomez. Explore how industry leaders are commercializing cannabis edibles from a once niche end of the market to a mainstay of wellness and snacking.
- 2:50 PM3:30 PM
Breakout: Drop-In Mastermind Session -- Explore Challenges with Your Peers in this Informal Moderated Workshop
Location: Catalina Ballroom, 4th Floor
Explore challenges with your peers in this informal moderated workshop with Bob Burke, Brad Barnhorn, and John Maggiore.
- 3:30 PM5:30 PM
NOSH Live Happy Hour, Presented by ForceBrands
Location: Venice Salon @ Loews Santa Monica Beach Hotel
Join the official NOSH Live Happy Hour, presented by ForceBrands, to continue your conversations over adult beverages, light appetizers, and entertainment. The two hour networking experience will be held on-site at the Loews Santa Monica Beach Hotel at the conclusion of the day one presentations
