Brand Integrity As Your Main Asset

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During a keynote talk on the morning of Dec. 1, Nelson, who has written extensively on entrepreneurship in the Wall Street Journal, offered a master class on the financial challenges facing growing founder-led brands as they seek to use capital wisely amidst a fiscal environment that portends a slowdown in fund investment. She shared lessons learned from both her time at Sprinkles and her investments and venture studio work at CN2 on smart company growth, community building and risk-taking.

Featuring: Candace Nelson, CEO, Sprinkles/CN2 Ventures