New Products: WK Kellogg’s Eat Your Mouth Off Cereal & Cedar’s Ancient Grains Hommus
In this week’s notable new products gallery, Kraft Heinz expands its Taco Bell at Home offerings, Sugarfina pays homage to The Year of the Dragon and WK Kellogg unveils a pricey new vegan cereal.
Alpha Foods
To celebrate the release of Chicken Run: Dawn of the Nugget on Netflix, Alpha Foods has partnered with Aardman Animations to create limited-edition packaging inspired by the film. This March, the brand will launch its limited-edition recipe of plant-based nuggets with packaging featuring characters from the popular film franchise alongside the message, “Choose Plants – No Fowl Play!” The co-branded nuggets will retail between $5.99 and $6.99. For more information, visit eatalphafoods.com.
NeuroGum
NeuroGum has expanded its portfolio of functional gum and mints with the launch of its new Sleep & Recharge Meltaway Mints. Available in two strengths – Mixed Berry (1mg melatonin) and Night Berry (5mg melatonin) – the mints feature a proprietary blend of passion flower, chamomile and lemon balm designed to help consumers fall asleep and stay asleep. Mixed Berry is available on the brand’s website for $24.99 per 6-pack (72 pieces) while Night Berry is available for $29.99 per 6-pack. For more information, visit neurogum.com.
Sugarfina
Luxury candy brand Sugarfina is starting the year off on a sweet note with the launch of its special-edition Year of the Dragon collection. The collection, curated in collaboration with Bling Empire star Cherie Chan, features gold coin-inspired Sugarfina Candy Cubes, keepsake Candy Bento Boxes, a Zodiac Tasting Collection and a luxury Candy Trunk. New flavors include Yuzu Caramels, Dragon Eggs, Auspicious Stars, Lucky Mandarins and Good Fortune Truffles. For more information, visit sugarfina.com.
Chobani
Greek yogurt maker Chobani is seeking to tap into the dessert occasion with its newest product line, Chobani Creations. Available in six flavors – Mocha Tiramisu, Apple Pie à la Mode, Cherry Cheesecake, Orange Cream Pop, Bananas Foster and Caramel Sundae – each 5.3-oz. cup pairs Greek yogurt with real fruit. Chobani Creations are now available at retailers nationwide with a SRP of $1.79 per cup. For more information, visit chobani.com.
Cedar’s
Cedar’s has unveiled its newest product innovation, Ancient Grains Hommus. The new LTO, available exclusively at Kroger stores nationwide in 10-oz tubs, features a blend of chickpeas, tahini and buckwheat topped with chia and flax seeds. For more information, visit cedarsfoods.com.
WK Kellogg
WK Kellogg, the recently spun-off cereal business from the Kellogg Company, has introduced a new vegan cereal called Eat Your Mouth Off. Available in two flavors at launch – Fruity and Chocolate – each serving has 22 grams of plant-based protein and has zero grams of sugar. The cereal will be available at retailers nationwide beginning this month with a SRP of $8.99 per 7.5-oz box. For more information, visit wkkellogg.com/en-us/home.html.
Nona Lim
Noodle, broth and stir-fry kit maker Nona Lim has debuted a new line of instant noodles, marking its first product launch since the brand was acquired by Hong Kong-based food content platform DayDayCook in August. The new Variety 6-Pack, which includes two cups each of Sichuan Spicy Mala Noodles, Yunnan Mushroom Noodles and Fujian Shrimp Noodles, is available for purchase on Amazon for $36.99. For more information, visit nonalim.com.
Taco Bell
Taco Bell has some great news for consumers looking to create the fast food chain’s menu items at home, announcing the release of its Crunchwrap Supreme and Chipotle Chicken Quesadilla “Craving Kits.” The Craving Kits, which are the latest offerings from Kraft Heinz’s Taco Bell at Home line, are now rolling out exclusively in Walmart stores nationwide and on Walmart.com. Each kit includes four servings of tortillas, shells, seasonings and sauces, but consumers must provide their own protein. For more information, visit kraftheinzcompany.com.
