Expo West 2024: Chickpeas Roll Into the Breakfast Bowl

Chickpeas have popped up in a variety of products, including allergen-friendly alternatives to pasta, yogurt and peanut butter. But what about in a bowl of grain-free hot cereal?

Los Angeles-based startup ChiChi Foods is harnessing the power of the chickpea to create a higher-protein replacement for traditional oatmeal. Co-founder and CEO Chiara Munzi shared with Nosh how the brand originated in her college dorm room, the challenges of communicating the concept to consumers, and her aspirations for reimagining more breakfast staples.