Pop Up Grocer Goes Full-Time In Brick and Mortar
After making a habit of short stays, Pop Up Grocer appears to finally have a home.
The New York-based pop-up grocery store concept will open its first permanent brick and mortar location at 205 Bleecker Street in New York City this winter, according to a job posting on LinkedIn. The company had previously teased the upcoming launch of a flagship NYC store, though details up to now have been sparse.
In addition to grocery items, the store, located in the South Village in Manhattan, will feature a cafe complete with “a full coffee program” and a selection of baked goods. Store hours will be 8 a.m. to 8 p.m. daily.
Pop Up Grocer works primarily with emerging natural food and beverage brands as a visibility platform in addition to a marketing tool. The retailer also carries a selection of home, personal care and pet products and currently lists over 600 brands in its online brand directory.
Founded in 2019 by Emily Schildt, Pop Up Grocer has evolved to encompass a range of services; since its launch, the company has activated nine temporary shops across seven cities nationwide, managed co-branded shelf space within the stores of major retailers and brought the concept to consumers across the country with its e-commerce store.
At the onset of the pandemic, the retailer introduced its Pop Up Box offering which includes a curated, limited-edition selection of up to eight grocery items sourced from one of its temporary locations. Currently, the Pop Up boxes are listed as sold out but “returning in 2023.”
On LinkedIn, the company is currently seeking full and part-time retail team members to assist with the new store’s daily operations. Daily duties also include online order fulfillment, which may signal the brick and mortar location will serve as a means for the company to support its e-comm operations as well.
In the past year Pop Up Grocer has operated stores in Denver, Washington D.C. and Miami. Aside from its upcoming NYC location, the company does not currently have an open popup.
Retailers like Neighborhood Goods and Foxtrot have also built their brick and mortar presence by serving as a platform for emerging brands in addition to highlighting their curated inventories and cafe or restaurant-style concepts within the respective retail stores.
